Retailer guides for FMCG suppliers
How the biggest grocery retailers in Switzerland and its neighbouring markets buy, list and promote products. Based on public sources, updated regularly.
Switzerland
Coop
How Coop buys, how to get listed, how promotions and private label work.
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Migros
How Migros buys, how to get listed, how promotions and private label work.
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Denner
How Denner buys inside the Migros group, how to get listed and how its Thursday promotions work.
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Aldi Suisse
How Aldi Suisse buys, how to get listed, how promotions and private label work.
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Lidl
How Lidl Switzerland buys, how to get listed, how promotions and private label work.
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Volg
How Volg buys, how to apply as a supplier or through Feins vom Dorf, and how promotions and private label work.
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Spar
How Spar buys for its stores and TopCC, how to get listed, how promotions and private label work.
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TopCC
How TopCC buys, how to get listed, how promotions and own brands work.
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Edeka
How Edeka buys at three levels, how to get listed nationally, regionally or with single merchants, how promotions and private label work.
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Rewe
How Rewe buys, the local route through its independent merchants, how promotions and private label work.
Read the guide →Lidl Germany
How Lidl Germany buys centrally, how to get listed, how promotions and private label work.
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Kaufland
How Kaufland buys centrally and from regional suppliers, how to get listed, how its new Monday promotions and private label work.
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Aldi (Nord and Süd)
How Aldi Nord and Aldi Süd buy as two companies, how to get listed, how promotions and private label work.
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E.Leclerc
How E.Leclerc buys through Galec, its 16 regional cooperatives and Eurelec, and how local producers get in.
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Carrefour
How Carrefour France buys through Concordis with Coopérative U, how to get listed and why own-brand tenders matter.
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Intermarché (Les Mousquetaires)
How Les Mousquetaires buy through Aura, how local producers get in through "Producteurs d'ICI" and what the Auchan deal changes.
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Coopérative U
How Coopérative U lists at local, regional and national level, and how to ask for a meeting on U Contact PME.
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Auchan
How Auchan buys through the Aura alliance, and what its supermarket switch to Intermarché and Netto means for suppliers.
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Spar Austria
How Spar Austria buys, how to get listed, how promotions and private label work.
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Billa (Rewe Austria)
How Rewe Austria buys for Billa, Billa Plus, Penny and Adeg, how to get listed, how promotions and private label work.
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Hofer
How Hofer, Aldi Süd's Austrian discounter, buys, how to get listed, how promotions and private label work.
Read the guide →Lidl Austria
How Lidl Austria buys, how to get listed, how promotions and private label work.
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MPreis
How the Tyrolean family chain MPreis buys, how to get listed, how promotions and private label work.
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Selex
How Selex and its 18 independent member companies buy, how to get listed, how promotions and private label work.
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Conad
How Conad buys through its national consortium and five regional cooperatives, how to get listed, how promotions and private label work.
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Coop Italia
How Coop Italia buys for Italy's consumer cooperatives, how to get listed, how promotions and the Coop own brand work.
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Gruppo VéGé
How Gruppo VéGé and its 32 independent member companies buy, how to get listed, how promotions and private label work.
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Eurospin
How Eurospin buys through its supplier portal, lab tests and sealed-bid negotiations, and how promotions and its own brands work.
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Esselunga
How Esselunga buys centrally, how to apply through its supplier portal, how Fìdaty promotions and private label work.
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