Selling to Volg: how to get listed
Updated:
In short
Volg is the village-store network of the fenaco farmers' cooperative, with 593 Volg stores, 121 TopShops at Agrola filling stations and 193 independent stores it supplies, mostly under the Prima banner. Suppliers apply through an online form on volg.ch. Small local producers have their own door: the “Feins vom Dorf” label, which lists products only in the store of their own or a neighbouring village.
Volg at a glance
| Figure | Value | Source |
|---|---|---|
| Group sales 2025 | CHF 1.795 billion, +1.3% (a record) | Volg, 29 Jan 2026 |
| Volg stores | 593, sales CHF 1.341 billion (+1.1%) | Volg, 29 Jan 2026 |
| TopShop | 121 shops at Agrola filling stations, CHF 394 million (+3.7%) | Volg, 29 Jan 2026 |
| Independent stores supplied | 193, mostly Prima, CHF 60 million | Volg, 29 Jan 2026 |
| Employees | About 4,000 | Volg careers |
| Head | Philipp Zgraggen, chairman of the management board | Volg, 29 Jan 2026 |
| Owner | fenaco cooperative, Bern | fenaco |
How Volg buys
- Volg Konsumwaren AG in Oberwinterthur (fenaco group) buys centrally and supplies the stores, and acts as wholesaler for independent retailers through the Prima partner concept (Volg; Prima).
- Store operators: the 593 Volg stores are run by Volg Detailhandels AG (352), LANDI cooperatives (208) and private retailers (33) (Volg annual report 2025, p. 11).
- Logistics: stores order even small quantities of most fresh products every day from three distribution centres (Volg, Jun 2025).
Getting listed at Volg
Volg has an open supplier form on volg.ch where you enter your company, your offer and up to three files (offer, certificates, photos). Only complete submissions are handled (Volg suppliers).
Feins vom Dorf, the local route
- Launched in 2005; more than 10,000 specialties from more than 3,000 producers in about 600 stores (Volg, Aug 2025).
- Products come from the store's own or a neighbouring village, so every store's range is different (Feins vom Dorf).
- About 3,000 local Feins vom Dorf suppliers deliver straight to the stores, not through the distribution centres. Since autumn 2025 the LoSo (“local ranges”) platform has run in all Volg stores and handles their ordering, delivery and invoicing (Volg annual report 2025, p. 9).
- A Feins vom Dorf day is held in every store each year; the ninth in a row was on 30 August 2025 (Volg, Aug 2025).
Not listed at Volg yet?
Tell us about your product and we'll tell you how to approach Volg.
Promotions at Volg
| Element | How it works | Source |
|---|---|---|
| Weekly promotions | Fresh products Wednesday to Saturday; all other products Monday to Saturday | Volg weekly promotions |
| Customer magazine | “Öise Lade”, monthly, free in every store; the French edition is a separate title, “frais et sympa”, published every two months | Volg magazine; frais et sympa |
| Other channels | Newsletter, online shop volgshop.ch; Prima runs its own weekly promotions | Volg; Prima |
Private label and sustainability
- Own brands: Volg (about 250 items), Volg Familienpreis (about 80) and AGRI NATURA (about 80, Swiss animal- and environment-friendly, only in Volg group channels) (Volg own brands).
- Organic: about 50 Alnatura products added in 2025 (Volg, Jan 2026).
- Food waste: “Immerno guet” bags (CHF 2.95) of fresh produce and day-old bread for quick use, topped up with items near their best-before date, in all stores; goal to halve food waste by 2030 (Volg, Jun 2025).
FAQ
How do I become a supplier to Volg?
Fill in the supplier form on volg.ch with your company, your offer and up to three files (offer, certificates, photos). Only complete submissions are handled.
Can a small local producer sell at Volg?
Yes, through “Feins vom Dorf”: your products are sold in the Volg store of your own or a neighbouring village. More than 3,000 producers take part.
How many stores does Volg supply?
907 in 2025: 593 Volg stores, 121 TopShops and 193 independent stores, mostly Prima.
When do Volg promotions run?
They change every week: fresh products Wednesday to Saturday, everything else Monday to Saturday.
Who owns Volg?
The fenaco agricultural cooperative in Bern.
How Sellva helps
Sellva helps brands manage hundreds of small outlets like Volg, TopShop and Prima stores: listings per store, promotions and field visits in one place.
Sources
- Volg: 2025 sales release (29 Jan 2026); annual report 2025 (German)
- Volg: about us; careers; suppliers
- Volg: Feins vom Dorf; Feins vom Dorf day (15 Aug 2025)
- Volg: weekly promotions; Öise Lade magazine; frais et sympa magazine; own brands
- Volg: Immerno guet (19 Jun 2025)
- fenaco: Retail Trade; Prima: promotions and range; Prima: become a partner
This guide is based on public sources. Sellva is not affiliated with Volg.