Selling to TopCC: how to get listed
Updated:
In short
TopCC is a Swiss cash & carry wholesaler with 11 pickup markets and around 30,000 products, serving restaurants, caterers, kiosks, independent retailers and other businesses. It belongs to the Spar group, which has been Swiss-owned again since 2025, and draws on the group's shared services in St. Gallen (SPAR Management AG), purchasing included. For brands, TopCC is a route into food service and small independent shops in one listing.
TopCC at a glance
| Figure | Value | Source |
|---|---|---|
| Markets | 11 cash & carry pickup markets | TopCC company |
| Range | Around 30,000 products, more than 2,000 wines | TopCC company; TopCC range |
| Customers | Restaurants and caterers, retailers, bakeries, butchers, resellers such as kiosks, other businesses; private shoppers also allowed | TopCC company; customer card |
| Group | Part of the Spar group (TopCC AG), Swiss-owned again since 2025 | TopCC company; spar.ch; Bluewin, 9 Sep 2025 |
| Head | Roland Egli, managing director | spar.ch |
| Sales | Not published separately; Spar group, which includes TopCC: CHF 745 million in the financial year to September 2024 | vol.at, 29 May 2025 |
How TopCC buys
- Shared services: The Spar group has three operating companies: SPAR Handels AG, TopCC AG and SPAR Management AG. From St. Gallen, SPAR Management AG provides management, marketing and other services for the whole group, purchasing included (spar.ch; commercial register).
- Regional focus: TopCC says it has added numerous regional products to its range (TopCC range), and the new owner plans to strengthen fresh and regional products (Bilanz, 21 Nov 2025).
Getting listed at TopCC
TopCC has no supplier page. Approach the Spar group's purchasing in St. Gallen and position your product for TopCC's trade customers: pack sizes for restaurants and kiosks, net prices excluding VAT, and cartons that are sold unopened (TopCC purchase terms).
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Promotions and visibility at TopCC
| Element | How it works | Source |
|---|---|---|
| Wochen Hits | Weekly promotion flyer by calendar week | TopCC news |
| clever&charmant | Quarterly customer magazine with recipes, tips and products; media data for advertisers on request by email | clever&charmant |
| Newsletter | “Einkaufen wie die Profis”, open to customers and non-customers | newsletter |
| Customer card | Free TopCC card required to enter; businesses choose gastro or reseller | customer card |
Own brands
TopCC Profit is TopCC's price-conscious own brand, relaunched with new packaging and covering food and non-food items (TopCC Profit). TopCC also sells regional products under the Culinarium label, run by the Trägerverein Culinarium (Culinarium), and offers lower prices on larger quantities under Grossmengen Preis (Grossmengen Preis).
FAQ
How do I become a supplier to TopCC?
Contact the Spar group's purchasing in St. Gallen, part of the shared services (SPAR Management AG) that work for both TopCC and the Spar stores. Show why your product works for restaurants, kiosks and independent retailers.
Who owns TopCC?
TopCC AG is part of the Spar group, owned since 2025 by the Swiss investor group Tannenwald Holding.
Who can shop at TopCC?
Businesses such as restaurants, caterers, bakeries, butchers and resellers, and also private shoppers, with a free TopCC customer card.
How many TopCC markets are there?
11 cash & carry pickup markets, with around 30,000 products.
Does TopCC deliver?
TopCC is mainly a pickup wholesaler, but it also delivers to some customers, currently mostly those with regular order volumes. Ask your TopCC market or sales adviser.
How Sellva helps
Sellva helps brands that sell through wholesalers see listings, promotions and sell-through across cash & carry and the outlets it supplies.
Sources
- TopCC: company; range; TopCC Profit; Culinarium; Grossmengen Preis
- TopCC: news and Wochen Hits; clever&charmant; newsletter
- TopCC: customer card; purchase terms; online shop and deliveries
- spar.ch: about us
- Commercial register (Zefix): SPAR Management AG
- vol.at: Spar Schweiz steht zum Verkauf (29 May 2025)
- Bluewin: New Swiss investor group buys Spar (9 Sep 2025)
- Bilanz: plans of the new Spar owner (21 Nov 2025)
This guide is based on public sources. Sellva is not affiliated with TopCC.