Selling to Eurospin: how to become a supplier

Q: How do I become a supplier to Eurospin?

Register on the supplier portal in the "Area fornitori" of eurospin.com. It is the only way in.

Updated: 14 October 2026

In short

Eurospin is Italy's largest discount group, with more than 1,300 stores in Italy, Slovenia, Croatia and Malta, and the number five grocery retailer in Italy by market share. Its packaged food range is built on its own brands, without the big national brands. Suppliers join only through the online supplier portal. Products are lab-tested first, and only suppliers that pass are invited to a sealed-bid negotiation: one offer, no haggling.

Eurospin at a glance

Figure	Value	Source
Sales	Almost €9.5 billion in 2025 (group, +4.9%)	Il NordEst Quotidiano, 12 Oct 2026
Market share	7.54% (GNLC, 2nd ed. 2025)	AGCM bulletin 6/2026, 9 Feb 2026
Stores	More than 1,300 in Italy, Slovenia, Croatia and Malta	Eurospin, about us
Employees	More than 24,000	Eurospin company brochure 2025
Profits	Highest cumulative profits in Italian grocery 2019–2024: €1.93 billion	WineNews on Mediobanca, 1 Apr 2026
Owners	Four shareholders with 25% each: Migross, Cam, Sinergia and Shop	Il NordEst Quotidiano, 29 Aug 2025
Leadership	Daniele Mion, President; Romano Mion, CEO	Il NordEst Quotidiano, 29 Aug 2025

How Eurospin buys

Central: the holding Eurospin Italia S.p.A. runs purchasing, marketing and logistics. Five operating companies manage stores and property in Italy (Eurospin, about us): Spesa Intelligente, Eurospin Tirrenica, Eurospin Lazio, Eurospin Puglia and Eurospin Sicilia (brochure 2025).
Own brands: more than 2,200 products carry Eurospin brands. Eurospin says it is the only European chain of its kind without major national brands in packaged food (brochure 2025).
Logistics: 16 depots supply all stores every day (Eurospin, about us).

Getting listed at Eurospin

Eurospin has a clear, written process on its supplier page (Eurospin supplier area):

Register on the supplier portal. This is the only way in; Eurospin asks suppliers not to use other channels. It checks financial strength and production capacity.
Samples and tests. When Eurospin needs a product, it sends its quality specification and asks for a technical sheet and samples. Samples get chemical and microbiological lab tests; own-brand products also get consumer panels and internal tastings.
Sealed-bid negotiation. Only suppliers that pass are invited. They receive terms covering contract length, delivery, ordering, quantities, payment and promotions, and submit one offer on the portal. The offer is not negotiated before or after. Volatile products such as fresh produce are negotiated the traditional way.
Audits. Eurospin audits production sites before or soon after supply starts and keeps testing products during supply.

Eurospin says it does not use reverse auctions or double-reverse auctions for food (Eurospin supplier area).

Already selling to Eurospin?

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Promotions at Eurospin

Element	How it works	Source
Flyer	Digital, by store; offers can differ by store and period	Eurospin flyer
Eurospin Family app	Monthly spending thresholds unlock free products; weekly personal offers; flyer preview before it reaches stores	Eurospin Family
Non-food	Sold only on promotion	brochure 2025

Private label and sustainability

The packaged food range is based only on Eurospin's own brands, with suppliers chosen on quality criteria for raw materials, production methods and continuity, with a strong role for Italian origin (Eurospin, about us). Brands include Amo Essere (Eurospin brands). Eurospin publishes sustainability reports (Eurospin).

FAQ

How do I become a supplier to Eurospin?

How does Eurospin negotiate?

After lab tests, approved suppliers submit one sealed offer on the portal. There is no negotiation before or after; fresh produce is the exception.

Does Eurospin sell national brands?

Its packaged food range is based on its own brands, without the major national brands.

How big is Eurospin in Italy?

7.54% market share (GNLC, 2nd ed. 2025), the largest discounter and number five overall.

How do Eurospin promotions work?

Through a digital flyer per store and the Eurospin Family app with spending thresholds and personal offers.

How Sellva helps

Sellva tracks your Eurospin listings, promotions and sell-out by region and store, plus your field visits, and Sellva Agent flags risks for your KAM.