Selling to Gruppo VéGé: how to get listed

Updated: 14 October 2026

In short

Gruppo VéGé is a group of 32 independent Italian retail companies with 3,605 stores and €16.28 billion in sales. It is Italy's number four by market share and has grown for twelve years in a row. VéGé negotiates framework terms and joint promotions centrally, but each member company runs its own banners and chooses its suppliers. Many members are regional retailers. You need both the central agreement and the member companies.

VéGé at a glance

Figure	Value	Source
Sales 2025	€16.28 billion, +6.5%; twelfth year of growth	VéGé, 3 Jul 2026
Market share	8.53% (GNLC 2026, NIQ); 8.49% in GNLC 2nd ed. 2025	VéGé, 3 Jul 2026; AGCM bulletin 6/2026
Stores	3,605, including 93 hypermarkets; 54 openings in 2025	VéGé, 3 Jul 2026
Member companies	32	VéGé members
Investment	€580 million in 2025; €1.7 billion planned for 2026–2027	VéGé, 3 Jul 2026
Leadership	Giovanni Arena, President; Giorgio Santambrogio, CEO	VéGé, 3 Jul 2026

Group and banners

Level	What it is	Source
VéGé Retail (Milan)	The central organisation: collective agreements with suppliers, contract support, marketing, VéGé private label	VéGé services; VéGé about
Member companies	32 retailers and wholesalers with their own banners, among them Bennet, Iper Tosano, Migross, Gruppo Arena, Apulia Distribuzione, Multicedi and Gruppo Gargiulo & Maiello	VéGé members
Formats	Undated breakdown on VéGé's website (the 2025 results count 93 hypermarkets): 95 hypermarkets, 1,183 supermarkets, 1,515 superettes, 675 specialist stores, 71 cash & carry	VéGé about

How VéGé buys

Centre: VéGé negotiates framework purchase terms and plans joint promotions. It does not normally buy and resell the goods (AGCM bulletin 6/2026).
Aicube 4.0: the buying centre VéGé formed with Carrefour Italia in 2021 ended at its scheduled expiry on 31 December 2023 and was not renewed (ESM Magazine, 7 Jul 2023); the competition authority now lists VéGé on its own (AGCM bulletin 6/2026). Carrefour Italia was bought by NewPrinces on 1 December 2025 and is returning to the GS name (Distribuzione Moderna, 11 Jul 2026).
International: since 2018 VéGé sits on the international central purchasing committee of Spain's Gruppo IFA (VéGé alliances).
Member companies: each member's distribution centre (ce.di.) handles sourcing, negotiates further and sets its own supplier choice and promotions, e.g. Apulia Distribuzione in Puglia (AGCM bulletin 6/2026).

Getting listed at VéGé

Contact: we could not find a supplier page or form on gruppovege.it.
Two levels: agree framework terms centrally, then present to each member company you want, because each one chooses its suppliers (AGCM bulletin 6/2026).
Data sharing: VéGé shares sales data with brand suppliers through its VéGé Data Sharing platform (VéGé, 3 Jul 2026). Version 5.0 was presented to 750 brand suppliers in November 2025 (Il Sole 24 Ore, 21 Nov 2025).
Where it grows: 2026 focus regions include Campania, Sicily, Veneto, Lombardy, Piedmont, Apulia and Basilicata (Il Sole 24 Ore, 21 Nov 2025).

Already selling to Gruppo VéGé?

See your VéGé listings, promotions and sell-out in one place.

Experience it for your VéGé account

Promotions at VéGé

Element	How it works	Source
Joint promotions	Planned centrally; each member company sets its own promotions too	AGCM bulletin 6/2026
Group campaigns	Prize operations in participating stores of member banners, e.g. a two-week campaign in June 2026	VéGé, 15 Jun 2026
Savings	Promotions and private label together saved consumers about €980 million in 2025	VéGé, 3 Jul 2026

Private label and sustainability

The VéGé brand covers the mainstream private label range, with Ohi Vita for wellness products (VéGé services). The president expects private label could reach close to 50% of sales by 2040 (Il Sole 24 Ore, 21 Nov 2025). VéGé publishes sustainability reports (VéGé).

FAQ

How do I become a supplier to Gruppo VéGé?

There is no public supplier form. Framework terms are agreed centrally by the group, then each member company decides whether to list you.

Is Bennet part of VéGé?

Yes. Bennet is one of VéGé's 32 member companies, as are Iper Tosano and Migross.

Does a VéGé agreement get me into every store?

No. Each member company and its ce.di. chooses suppliers and sets promotions for its own stores.

How big is VéGé?

€16.28 billion in sales in 2025, 3,605 stores and an 8.53% market share.

How Sellva helps

Sellva tracks your listings, promotions and sell-out for each VéGé member company and banner, plus your field visits, and Sellva Agent flags risks for your KAM.