Selling to E.Leclerc: how to get listed
Updated:
In short
E.Leclerc is France's largest grocery retailer, with about a quarter of household FMCG spending. It is a movement of about 545 independent store owners in France. National brands are listed by the Galec buying cooperative, and the largest international suppliers negotiate through Eurelec in Brussels. Each of the 16 regional cooperatives can also deal directly with regional producers, and stores work with small local producers through "Alliances Locales".
E.Leclerc at a glance
| Figure | Value | Source |
|---|---|---|
| Sales 2025 | €51.1 billion excluding fuel, +2.4% | ABC Bourse, 16 Feb 2026 |
| Market share | 24.5% (Dec 2025), the largest in France | Worldpanel, 23 Jan 2026 |
| Own-brand sales 2025 | €12.1 billion, +1.9% | ABC Bourse, 16 Feb 2026 |
| Stores | 766 hyper, super and Express stores; 767 drives | Mouvement E.Leclerc |
| Members and staff | About 545 members in France; 160,000 employees | Mouvement E.Leclerc; Mouvement E.Leclerc |
| Leadership | Philippe Michaud, executive president; Michel-Édouard Leclerc, president of the strategic committee and spokesman | Assemblée nationale, 25 Nov 2025 |
How E.Leclerc buys
- ACDLec sets the strategy and commercial policy and grants the banner (Mouvement E.Leclerc).
- Galec is the national buying cooperative, organised by category (grocery, liquids, fresh, textiles). It handles listings, marketing and commercial development for the stores (Mouvement E.Leclerc).
- 16 regional cooperatives (SCA) apply Galec's terms, can adjust them, and can negotiate directly with suppliers and regional producers (Mouvement E.Leclerc).
- Scamark develops the own brands (Mouvement E.Leclerc).
- Eurelec, a Brussels-based alliance with Rewe and Ahold Delhaize, negotiates with large international suppliers. France fined it €33.5 million in February 2026 for agreements with French suppliers not signed by 1 March 2025 (ECO, 16 Feb 2026).
- Stores are independently owned. Department managers, for example in the butchery, choose their producers and place orders (Mouvement E.Leclerc).
Getting listed at E.Leclerc
- No public supplier form: we did not find a "devenir fournisseur" page or form on E.Leclerc's sites. National brands go through Galec; regional products through the regional cooperative.
- Local producers: "Alliances Locales" are contracts between a store and small producers of its region. More than 15,000 contracts are signed, covering more than 150,000 products, with a target of 20,000 alliances in 2025 (Mouvement E.Leclerc, 1 Apr 2025). The way in is the store owner or the regional cooperative.
- Deadlines: French annual negotiation rules apply, with agreements signed before 1 March (31 January from the 2027 round for suppliers under €350 million). See our France guide.
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Promotions at E.Leclerc
| Element | How it works | Source |
|---|---|---|
| Ticket E.Leclerc | Loyalty card credits "Tickets" on selected products, deducted at the till from the next day (not on fuel or books) | Bonial, updated 12 Aug 2025 |
| Weekly and Wednesday offers | 10% in Tickets on one fresh department each week; some categories or brands up to 34% in Tickets on Wednesdays | Bonial, updated 12 Aug 2025 |
| Legal cap | Tickets tied to a product count toward the 34% food cap | DGCCRF, 27 May 2025 |
| Price comparison | E.Leclerc runs its own price-comparison site, "Qui est le moins cher ?" | quiestlemoinscher.leclerc |
Private label and sustainability
- Own brands: Marque Repère (more than 6,000 products, about 80% of food made in France, nearly 400 French SME suppliers in 2022), Eco+, Bio Village and Nos Régions ont du Talent (E.Leclerc, Jan 2022; E.Leclerc, 15 Apr 2026).
- Environmental score: since April 2026, E.Leclerc shows the public "Coût Environnemental" score on its food own-brand products (E.Leclerc, 15 Apr 2026).
- Climate: target of -50% greenhouse gas emissions by 2035 (E.Leclerc, 14 Apr 2025).
FAQ
How do I become a supplier to E.Leclerc?
National brands negotiate with Galec, the national buying cooperative. Regional products can be listed by one of the 16 regional cooperatives, and small local producers can sign an "Alliance Locale" with a store. We found no public online supplier form.
What is Galec?
E.Leclerc's national buying cooperative. It lists products, negotiates terms and supports marketing for the stores, by category.
What is Eurelec?
A Brussels-based buying alliance of E.Leclerc, Rewe and Ahold Delhaize that negotiates with large international suppliers.
Can a small producer sell at E.Leclerc?
Yes. Through Alliances Locales, stores sign contracts with producers of their region. More than 15,000 contracts are in place.
How do E.Leclerc promotions work?
Mostly through the loyalty card: customers earn Tickets E.Leclerc on selected products and spend them at the till.
How Sellva helps
Sellva tracks your E.Leclerc listings store by store, Ticket promotions and sell-out next to your other French accounts, and Sellva Agent flags listing gaps and promotion risks for your KAM.
Sources
- ABC Bourse: E.Leclerc 2025 sales (16 Feb 2026)
- Worldpanel by Numerator: P13 2025 (23 Jan 2026)
- Mouvement E.Leclerc: home; the organisation; Alliances Locales (1 Apr 2025)
- E.Leclerc: Coût Environnemental (15 Apr 2026); climate strategy (14 Apr 2025); Marque Repère 25 years (Jan 2022)
- Assemblée nationale: hearing of E.Leclerc (25 Nov 2025)
- ECO: Eurelec fine (16 Feb 2026)
- Bonial: E.Leclerc loyalty card (updated 12 Aug 2025); DGCCRF: promotion guidelines (27 May 2025); Qui est le moins cher ?
This guide is based on public sources. Sellva is not affiliated with E.Leclerc.