Selling to Selex Italy: Famila, A&O and more

Updated: 14 October 2026

In short

Selex is Italy's largest grocery group by market share, but it is not one retailer. It is a group of 18 independent retail companies with national banners (Famila, A&O, C+C) and about 30 regional banners. Selex negotiates framework terms with brands, mostly through the ESD Italia buying alliance. Each member company then chooses its own suppliers, promotions and range. To get on shelf, you need the central agreement and the member companies.

Selex at a glance

Figure	Value	Source
Sales 2025	€22.35 billion, +5.9%	Selex, 29 Jun 2026
Market share	15.84% (GNLC, 2nd ed. 2025), the largest in Italy; Selex reports 16.4%	AGCM bulletin 6/2026, 9 Feb 2026; Selex, 29 Jun 2026
Stores	3,529	Selex, 29 Jun 2026
Member companies	18 "Imprese Socie" in 20 regions	Selex
2026 plan	€590 million investment, 60 new stores, 96 renovations; sales target €23.35 billion	Selex, 29 Jun 2026
Leadership	Alessandro Revello, President; Maniele Tasca, Director General	Selex, 29 Jun 2026

Group and banners

Level	What it is	Source
Selex Gruppo Commerciale	The central organisation: framework terms, joint promotions, private label, retail media	AGCM bulletin 6/2026; Selex
National banners	Famila (supermarkets and superstores; 354 stores, €3.3 billion in 2025), A&O (neighbourhood supermarkets; about 640 stores in 2026), C+C (cash & carry), Animali che Passione (pet)	Selex; Famila, 28 May 2026; A&O, 15 Sep 2026
Regional banners	About 30, including Il Gigante, Dok, Pan, Emisfero, Cadoro, Italmark, Sole365, Oasi Tigre	Selex
Online	CosìComodo (click & collect, drive, home delivery)	Selex

How Selex buys

Centre: Selex negotiates framework purchase terms with suppliers and plans joint promotions. It does not normally buy and resell the goods itself (AGCM bulletin 6/2026).
ESD Italia: Selex founded ESD Italia in 2001 (originally with Esselunga, which left in 2009); today's members are Selex, Agorà, Aspiag and Acqua & Sapone (Selex, ESD Italia; Wikipedia: ESD Italia). ESD Italia uses a single negotiator and annual contracts; it reports a 24.9% share (Circana, June 2025; AGCM: 22.53%) and more than 6,000 stores (Selex, ESD Italia; AGCM bulletin 6/2026). ESD Italia is a partner of the European buying group EMD (Selex, 1 Dec 2025).
Member companies: each member's distribution centre (ce.di.) handles sourcing, negotiates further and sets its own supplier choice, promotions and commercial policy for its stores (AGCM bulletin 6/2026).

Getting listed at Selex

Contact: for commercial proposals, Selex asks you to call the switchboard of the Selex central office, which passes you to the right department (Selex contacts). There is no online "become a supplier" form that we could find.
Supplier area: existing suppliers use a reserved area shared with Selex companies (Selex contacts).
Member by member: after the central terms, plan to present to each member company you want, because each one chooses its suppliers (AGCM bulletin 6/2026).

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Promotions at Selex

Element	How it works	Source
Joint promotions	Planned centrally, then each member company sets its own promotions	AGCM bulletin 6/2026
Selex Media	Retail media launched in 2025: in-store screens, radio, websites, apps and CRM campaigns based on purchase behaviour, with sales measurement	Selex, 1 Dec 2025
Online	CosìComodo grew 6% in 2025; home delivery is 42% of online sales	Selex, 29 Jun 2026

Private label and sustainability

Selex private label sold more than €2.3 billion in 2025 (+7.5%), with 8,300 products under the Selex, Consilia, Vale and Il Gigante brands (Selex, 29 Jun 2026). Its share differs by member company and reaches almost 30% in some categories (Selex, 1 Dec 2025). Selex publishes a sustainability report and a code of ethics (Selex).

FAQ

How do I become a supplier to Selex?

Call the Selex central office switchboard for commercial proposals; it will route you to the right department. Then present to the member companies, which choose their own suppliers.

Is Famila a separate retailer?

No. Famila is a Selex national banner run by Selex member companies. The same is true of A&O.

What is ESD Italia?

A buying alliance of Selex, Agorà, Aspiag and Acqua & Sapone, with one negotiator and annual contracts.

Does a Selex agreement get me into every store?

No. Each member company decides on suppliers, range and promotions for its own stores.

How big is Selex?

€22.35 billion in sales in 2025 and 3,529 stores; 15.84% market share in the GNLC data used by the competition authority.

How Sellva helps

Sellva tracks your listings, promotions and sell-out for each Selex member company and banner, plus your field visits, and Sellva Agent flags risks for your KAM.