Selling to Lidl Austria: how to get listed

Updated: 14 October 2026

In short

Lidl Austria passed €2 billion in sales for the first time in fiscal year 2025, growing about 7%, the fastest of Austria's big grocers. It runs more than 250 stores from Salzburg. More than 60% of the food it sells comes from Austria, and Austrian suppliers also export almost €600 million a year through Lidl to other countries. Suppliers can reach Lidl through an online supplier contact form.

Lidl Austria at a glance

Figure	Value	Source
Sales	About €2 billion in fiscal year 2025, about +7%	Lidl Österreich; Leadersnet, 22 Jun 2026
Growth vs market	Fastest sales growth of the big grocers in 2025 (+6.6%, NielsenIQ)	NielsenIQ, 19 May 2026
Market share	Hofer and Lidl together: 25.7% in 2025; 26.0% in January–July 2026	NielsenIQ, 19 May 2026; Leadersnet, 6 Sep 2026
Stores and staff	More than 250 stores, about 5,800 employees	Lidl Österreich
Austrian suppliers	More than 300 food companies and more than 1,700 farmers; €1.2 billion value added (+7.5%)	Lidl Österreich, 2026
CEO	Benny Klein from October 2026 (previously COO), succeeding Michael Kunz	Salzburg24, 4 May 2026

How Lidl Austria buys

Where: national head office in Salzburg (Salzburg24, 4 May 2026).
Logistics: three distribution centres, in Laakirchen, Wundschuh and Großebersdorf (Lidl Österreich, 17 Apr 2025).
Export: almost €600 million of Austrian suppliers' value added comes from exports to other Lidl countries; dairy is the largest category (Lidl Österreich, 2026; Leadersnet, 22 Jun 2026). A listing in Austria can open doors to other Lidl countries.

Getting listed at Lidl Austria

Contact: Lidl's contact page has a section "Für Lieferant:innen" that links to an online supplier contact form (Lidl contact; supplier form).
Austrian origin: more than 60% of the food sold in Lidl's Austrian stores comes from Austria. Almost all products of its Austrian own brands carry the AMA-Gütesiegel (Lidl Österreich, 2026). The AMA-Gütesiegel requires Austrian raw materials and production in Austria (Leadersnet, 26 Aug 2026).
Barcodes: you need GTINs from GS1 Austria (GS1 Austria).

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Promotions at Lidl Austria

Element	How it works	Source
Weekly offers	New every Monday (Monday to Wednesday) and Thursday (Thursday to Saturday)	lidl.at
Flyer	Online flyer; subscription by WhatsApp	lidl.at
Lidl Plus app	Personalised digital coupons, Lidl Punkte, Lidl Pay	lidl.at

Private label and sustainability

Austrian own brands include Alpengut, Wiesentaler and the organic brand "Ein gutes Stück Heimat" (Lidl Österreich, 2026). In 2025 "Ein gutes Stück Heimat" grew about 20% and the plant-based brand Vemondo more than 13%. Lidl aims for plant-based proteins to reach 20% of the range by 2030 (Leadersnet, 22 Jun 2026).

FAQ

How do I become a supplier to Lidl Austria?

Use the supplier contact form linked from the "Für Lieferant:innen" section of Lidl's contact page.

Where does Lidl Austria buy?

From its national head office in Salzburg. Goods go through three distribution centres.

How Austrian is Lidl's range?

More than 60% of the food sold comes from Austria, from more than 300 Austrian food companies and more than 1,700 farmers.

When do Lidl Austria offers start?

Every Monday and Thursday.

Can a listing at Lidl Austria lead to exports?

Yes. Austrian suppliers generated almost €600 million in value added through exports to other Lidl countries.

How Sellva helps

Sellva tracks your Lidl listings, Monday and Thursday promotions, sell-out and field visits next to the other Austrian retailers, and Sellva Agent flags risks for your KAM.