Selling to Aldi Suisse: how to get listed
Updated:
In short
Aldi Suisse is a hard discounter with about 1,800 items, of which about 90% are its own brands. It buys from Schwarzenbach SG through tenders and supplier negotiations, and more than half of its sales come from Swiss-origin products (2023). For most suppliers the opportunity is to produce Aldi own-brand products or to win a slot in its twice-weekly promotions, not a classic branded listing.
Aldi Suisse at a glance
| Figure | Value | Source |
|---|---|---|
| Sales | Not published | Blick, Oct 2023 |
| Stores | 244, target about 260 | Blick, 29 Jan 2026 |
| Range | About 1,800 items | Blick, 10 Sep 2025 |
| Own brands | About 90% of the range | cash.ch, 29 May 2026 |
| Swiss origin | More than 50% of sales | Horizont, Oct 2023 |
| Employees | More than 3,900 | Aldi jobs site |
| Country head | Jérôme Meyer | Blick, 10 Sep 2025 |
How Aldi Suisse buys
- Where: buying is run from the head office at Niederstettenstrasse 3, Schwarzenbach SG (Aldi Suisse legal notice; Aldi jobs: Buying).
- Who: the buying team, with a separate Quality Assurance team that checks products against Aldi's quality standards (same page).
- How: the buying team takes each product from the first tender through supplier negotiations to listing in the stores (same page).
- Group: Aldi Suisse belongs to the ALDI SÜD group, known internationally as the ALDI SOUTH Group (group sustainability standards, 2023). How Aldi Süd and Aldi Nord buy in Germany: Selling to Aldi (Nord and Süd).
Getting listed at Aldi Suisse
We found no supplier page for Switzerland. The main routes are own-brand tenders run from Schwarzenbach, and promotional slots for brands.
- Own brands: about 90% of the range, so most supplier relationships are private-label production won through tenders.
- Brands: some brands are listed or appear in the weekly promotions (examples: Emmi, HARIBO) (aldi-suisse.ch).
- Supplier standards: the ALDI SOUTH Group Business Partner Sustainability Standards (2023) set the minimum requirements on human rights and the environment for all business partners (Aldi guidelines and reports); suppliers are checked regularly against social and environmental standards (Aldi supply chain).
Not listed at Aldi Suisse yet?
Tell us about your product and we'll tell you how to approach Aldi Suisse.
Promotions at Aldi Suisse
Promotions start twice a week, on Monday and Thursday, shown in the weekly brochure and the Aldi app (aldi-suisse.ch). There is no loyalty programme (cash.ch, May 2026).
Private label and sustainability
- Own brands: “Saveurs Suisses” (regional) and “retour aux sources” (organic, since 2022) (Horizont, Oct 2023).
- Raw materials: cocoa must be Fairtrade or Rainforest Alliance certified; raw coffee and rooibos, white, green and black teas are 100% certified (Aldi supply chain).
FAQ
How do I become a supplier to Aldi Suisse?
Most suppliers make Aldi own-brand products, won through tenders run by the buying team in Schwarzenbach SG. Brands can win promotional or permanent slots, but the range is small (about 1,800 items).
Where is Aldi Suisse's purchasing?
At the head office in Schwarzenbach SG, where the buying team runs tenders and negotiates with suppliers.
When do Aldi promotions start?
Twice a week, on Monday and Thursday.
How much of Aldi Suisse's sales come from Swiss products?
More than 50% of sales come from Swiss-origin products (2023).
What social standards does Aldi require?
The ALDI SOUTH Group Business Partner Sustainability Standards (2023) set minimum requirements on human rights and the environment for all business partners.
How Sellva helps
Sellva tracks your discounter listings and the Monday and Thursday promotion waves next to Coop, Migros and Denner, so your KAM sees where discount pressure comes from.
Sources
- Blick: Aldi closes stores, including its Zurich flagship (29 Jan 2026)
- Blick: Aldi chief Jérôme Meyer, 260 stores are enough (10 Sep 2025)
- Blick: Aldi Switzerland chief on expansion (23 Oct 2023)
- cash.ch: Aldi drops expensive locations (29 May 2026)
- Horizont: Aldi Suisse turns 18 (24 Oct 2023)
- Aldi jobs site; Aldi jobs: Buying & Quality Management
- aldi-suisse.ch homepage; legal notice; supply chain; guidelines and reports
- ALDI SOUTH Group: Business Partner Sustainability Standards (Dec 2023)
This guide is based on public sources. Sellva is not affiliated with Aldi Suisse.