Selling to Edeka: how to get listed in Germany

Updated: 14 October 2026

In short

Edeka is Germany's largest grocery retailer and a cooperative, not a centrally run group. About 3,200 independent merchants run most Edeka stores. Six regional wholesale companies supply them, and Edeka Zentrale in Hamburg runs the national range. The discounter Netto Marken-Discount also belongs to Edeka. For a brand this means three doors: national, regional or the single merchant.

Edeka at a glance

Figure	Value	Source
Sales 2025	€77.3 billion, +2.7% (Edeka group)	Edeka, 2026
Independent retail	About 3,200 merchants, €42.7 billion (+4.6%)	Edeka, 2026
Stores	10,871, of which 5,629 independent Edeka stores and 4,433 Netto stores	Edeka, 2026
Netto Marken-Discount	€17.9 billion, +1.6%; 104 new stores in 2025	Lebensmittel Praxis, 27 Apr 2026
Own production	43 plants (bakery, meat, pasta, juice, wine), €5.8 billion	Lebensmittel Praxis, 27 Apr 2026
Employees	About 417,500	Edeka, 2026
CEO	Markus Mosa, Edeka Zentrale	Edeka, 2026

How Edeka buys

Three levels: merchants run the stores and decide their own range, shelf placement and prices (Edeka, for suppliers). Six regional wholesale companies supply fresh goods and support the merchants. Edeka Zentrale in Hamburg coordinates strategy and the national range (Edeka, cooperative model).
Regional and local: Edeka stores often work with up to 200 local direct suppliers (Edeka, regionality), and the regional companies act as partners for local producers (Edeka, cooperative model).
More independent stores: Edeka is handing its own stores to merchants; 68 moved to merchants in 2025 (Lebensmittel Praxis, 27 Apr 2026).
International: Edeka runs the buying alliance Everest and works with Migros, among others, in the Epic alliance (Horizont, 26 Jul 2024).

Getting listed at Edeka

No application form: Edeka has no online application form. Its supplier page describes the route for local producers: contact the buyers of your regional company, pass the EDEKA QS check, then supply the stores in your area (Edeka, for suppliers).
Pick your level: national brands negotiate with Edeka Zentrale in Hamburg; regional brands with the regional company for their area; local producers with merchants directly (Edeka, cooperative model).
Master data: Edeka needs your GTINs and GLNs before you trade. Data is sent through Edeka's own master-data portal (free) or a GDSN data pool such as 1WorldSync; Edeka Zentrale handles this for the whole group (ecosio, updated May 2023).
Regional own brand: Edeka is grouping its regional products under one brand, Edeka Regional, replacing brands such as "Edeka Heimatliebe" and "Mein Land". The rollout is gradual: it started in spring 2026 in several regions, with fruit and vegetables first, and is due to reach all regions from autumn 2026. It is built on close work with regional producers (Edeka, 8 Apr 2026; Horizont, 9 Apr 2026).

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Promotions at Edeka

Element	How it works	Source
Weekly offers	Run Monday to Saturday; each store shows its own offers, some start later in the week	edeka.de offers
Edeka app	Some offers are app-only, shown at the checkout	edeka.de offers
Payback	Since 1 January 2025 in Edeka, Marktkauf, Netto Marken-Discount and trinkgut stores	Edeka, 20 Nov 2024
Regional exceptions	App and Payback offers are not available in the Edeka Hessenring region	edeka.de offers

Private label and sustainability

Own brands: Edeka (about 2,700 products), Gut & Günstig (more than 2,700), Edeka Bio (more than 400), Edeka My Veggie, Edeka Originale (Edeka). Own labels are about 20% of Edeka's range (ZDFheute, 15 Sep 2026).
WWF: many own-brand products carry the WWF panda logo (Edeka); the partnership was extended by ten years in 2023 (Lebensmittel Zeitung, 20 Mar 2023).

FAQ

How do I become a supplier to Edeka?

There is no public application form. Choose your level: Edeka Zentrale in Hamburg for a national listing, a regional company for a regional listing, or individual merchants for local listings.

How many regional companies does Edeka have?

Six regional wholesale companies supply the stores.

Can a single Edeka store list my product?

Yes. Edeka merchants are independent and can work with regional and local direct suppliers.

Is Netto part of Edeka?

Yes. Netto Marken-Discount belongs to the Edeka group, with 4,433 stores and €17.9 billion in sales in 2025.

Does Edeka use Payback?

Yes, since 1 January 2025, also at Marktkauf, Netto and trinkgut.

How Sellva helps

Sellva tracks your Edeka listings, promotions, sell-out and field visits per region and per merchant, and Sellva Agent flags risks for your KAM.