Selling to Coopérative U (Super U): how to get listed

Updated: 14 October 2026

In short

Coopérative U is a cooperative of independent store owners behind Hyper U, Super U, U Express and Utile. It is the fastest-growing French grocery group, with 12.7% of the market over the full year 2025 and a target of 15% by 2030. It is also the easiest of the big five to approach: its U Contact PME site explains its listing levels and lets suppliers ask for a meeting. For national negotiations, U buys with Carrefour and the German group RTG International through the Concordis alliance.

Coopérative U at a glance

Figure	Value	Source
Sales 2025	€28.35 billion excluding fuel (+5.3%); €35.33 billion including fuel	CB News / AFP, 28 Jan 2026
Market share	12.7% over the full year 2025 (+0.6 point); 13.3% (15 Jun–12 Jul 2026)	CB News / AFP, 28 Jan 2026; Worldpanel, 31 Jul 2026
Stores	More than 2,000, of which 1,837 in mainland France; 51% of these are proximity formats	Je Bosse en Grande Distribution, 8 Oct 2026
Employees	More than 75,000	Coopérative U, 24 Jun 2025
Farm partners	More than 6,000 farmers in 61 "Filières U"	Coopérative U, 24 Jun 2025
President	Dominique Schelcher, re-elected in June 2025 to 2031	Coopérative U, 24 Jun 2025

How Coopérative U buys

Three listing levels (U Contact PME):
- Local: brand suppliers, mainly food, selling to one U store or a group of stores, through the regional offices.
- Regional: brand suppliers in FMCG and fresh, listed by one of four regions (West, North-West, South, East).
- National: brand suppliers and U own-brand suppliers, across all categories.
Who to see: at national level, the sales developer for brands or the category group manager for the U brand; at regional and local level, the activity manager or coordinator (U Contact PME, PGC).
Concordis: U and Carrefour negotiate together through Concordis, a Brussels-based alliance, from the 2026 negotiations. The third member is RTG International, a German group that negotiates for retailers including Rossmann, Globus, Bartels-Langness, Bünting and tegut (Echos Plus, 8 Jul 2025; Zonebourse, 13 Aug 2025).
Logistics: 20 warehouses for ambient and fresh self-service products, plus regional warehouses for frozen and slow-moving food. U prefers orders and delivery notes by EDI (U Contact PME, PGC).
Growth: in 2025 U integrated 53 of the 113 Schiever stores and 3 Migros France hypermarkets (CB News / AFP, 28 Jan 2026).

Getting listed at Coopérative U

Supplier portal: U Contact PME (u-contactpme.fr), published by Coopérative U, is for small and mid-sized firms. Pick your activity (FMCG, fresh, textile, household goods) and use "Demander un rendez-vous" (U Contact PME, PGC; legal notice).
Start local: U advises a first food or household/hygiene listing at local level; regional and national levels come later (U Contact PME).
Requirements: responsible sourcing (fishing, palm oil, soy, wood, animal welfare), U's list of controversial substances and the national plastic packaging pact (U Contact PME, PGC).
Deadlines: agreements must be signed before 1 March (31 January from the 2027 round for suppliers under €350 million). See our France guide.

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Promotions at Coopérative U

Element	How it works	Source
U loyalty card	Points stay valid if the card is used at least once every 13 months	Consoglobe, 10 Feb 2026
Drive	Drive sales €1.47 billion in 2025 (+11.3%)	CB News / AFP, 28 Jan 2026
Legal cap	Product-linked loyalty rewards count toward the 34% food cap	DGCCRF, 27 May 2025

Private label and sustainability

U brand: national listings cover U own-brand suppliers; U-brand products must be safe, healthy and of good quality (U Contact PME).
Filières U: 61 agricultural supply chains with more than 6,000 farmers (Coopérative U, 24 Jun 2025).

FAQ

How do I become a supplier to Super U or Hyper U?

Go to U Contact PME, choose your activity and request a meeting. For a first listing, U recommends starting at local level with one store or a group of stores.

What is the difference between local, regional and national listing?

Local listing serves one store or a group of stores. Regional listing covers one of U's four regions. National listing covers the whole network and U own-brand supply.

Does U negotiate alone?

No. For the 2026 negotiations, U, Carrefour and the German group RTG International negotiate together through Concordis.

How big is Coopérative U?

More than 2,000 stores, €28.35 billion sales excluding fuel in 2025 and 12.7% market share over the full year.

How Sellva helps

Sellva tracks your U listings store by store and region by region, plus promotions and sell-out, and Sellva Agent flags listing gaps and risks for your KAM.