Selling to Lidl Germany: how to get listed

Updated: 14 October 2026

In short

Lidl is Germany's biggest discounter by estimated sales and part of the Schwarz group, together with Kaufland. It runs about 3,250 stores in Germany with a compact range of about 4,300 items, most of them own labels. Buying is central. Lidl has a supplier contact form, and Lidl and Kaufland now share non-food purchasing and brands.

Lidl Germany at a glance

Figure	Value	Source
Sales Germany 2025	About €34.8 billion gross (NIQ Trade Dimensions estimate)	Lebensmittel Praxis Top 30, 2026
Lidl international sales FY2025	€140.2 billion, +6.1% (March 2025 to February 2026)	Lebensmittel Praxis, 11 Jun 2026
Stores in Germany	About 3,250	Schwarz group, FY2025
Employees in Germany	About 100,000	Lidl Germany
Range	About 4,300 items; 39 administration and distribution centres	Lidl Germany
Head of buying	Christoph Graf, Geschäftsleiter Einkauf, Lidl Dienstleistung GmbH & Co. KG	Lidl, 17 Nov 2025
Owner	Schwarz group; CEO Gerd Chrzanowski	Lebensmittel Praxis, 11 Jun 2026

How Lidl Germany buys

Where: Lidl Dienstleistung GmbH & Co. KG in Bad Wimpfen (Lidl, 17 Nov 2025); Lidl International's purchasing board holds its strategic supplier dialogue at Lidl's Neckarsulm site (Lidl, 31 May 2023).
Own labels first: Lidl calls its own-label suppliers "a central part of our core business" (Lidl, 31 May 2023). Own labels are about 75% of its range (ZDFheute, 15 Sep 2026).
German origin: over the year more than 1,000 items come from German production (Lidl, 17 Nov 2025).
With Kaufland: in 2021 Lidl and Kaufland began pooling the sourcing of non-food own labels in Asia (Lebensmittel Zeitung, 1 Jul 2021). Kaufland already sold Lidl's tool brand Parkside; from 2026 it adds Lidl's other non-food brands, starting with Silvercrest and Crivit and followed by Livarno, Esmara and Lupilu (echo24, 14 Apr 2026).

Getting listed at Lidl Germany

Contact: the "Für Lieferanten" section of Lidl's contact page links to a supplier contact form (Lidl contact; form). There is no separate "become a supplier" page that we could find.
Standards: suppliers are bound by Lidl's Code of Conduct and its due-diligence principles for buying goods. Lidl publishes the main suppliers of its own-label range (Lidl, fair trade).

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Promotions at Lidl Germany

Element	How it works	Source
Weekly waves	Offers start on Monday and on Thursday	lidl.de
Flyer	Prospekte with local offers, also in the app	lidl.de
Lidl Plus	App offers and coupons with a set validity window	lidl.de

Private label and sustainability

Fair trade: Lidl works with Fairtrade on living wages and incomes for chocolate, bananas and coffee (Lidl, fair trade).
Organic: Lidl sources organic potatoes from Bioland partner farms (Lidl, 17 Nov 2025).
Animal welfare: Lidl plans to move its fresh meat range step by step to higher husbandry levels (Lidl, fair trade).

FAQ

How do I become a supplier to Lidl Germany?

Use the supplier contact form linked from Lidl's contact page. Lidl's range is mostly own label, so many suppliers produce Lidl brands rather than their own.

Where does Lidl Germany buy?

Through Lidl Dienstleistung in Bad Wimpfen, in coordination with Lidl International in Neckarsulm.

When do Lidl promotions start?

On Monday and on Thursday each week.

Are Lidl and Kaufland one customer?

No, but both belong to the Schwarz group and buy non-food own labels together.

How Sellva helps

Sellva tracks your Lidl listings, Monday and Thursday promotions and sell-out next to your other German accounts, and Sellva Agent flags overlaps and risks for your KAM.