Selling to MPreis: Tyrol's regional supermarket chain
Updated:
In short
MPreis is a Tyrolean family business founded in 1920, with 279 stores, most of them in Tyrol, and more than 5,000 employees. It is the main player outside Spar, Rewe, Hofer and Lidl; NielsenIQ puts "others, mainly MPreis" at 3.5% of Austrian food retail. Regional sourcing is at its core: in Tyrol alone it works with 250 partner businesses and suppliers. Suppliers must trade by EDI through the eXite platform.
MPreis at a glance
| Figure | Value | Source |
|---|---|---|
| Stores | 279, most in Tyrol; also Vorarlberg, Salzburg, Carinthia, Upper Austria, Styria and South Tyrol | MPreis |
| Employees | More than 5,000 | MPreis |
| Sales | Above €1 billion for the first time in 2022; later figures not published | MPreis |
| Market share | "Others, mainly MPreis": 3.5% in 2025 | NielsenIQ, 19 May 2026; Leadersnet, 6 Apr 2026 |
| Company | MPREIS Warenvertriebs GmbH, Völs (Tyrol) | MPreis imprint |
| Management | Gerhard Gocek, Ingo Panknin, Jakob Mölk, Mathias Mölk (managing directors) | MPreis imprint |
How MPreis buys
- Where: MPREIS Warenvertriebs GmbH in Völs, near Innsbruck, is the only buyer (MPreis EDI; MPreis imprint).
- Regional partners by region: Tyrol 250 partner businesses and suppliers with about 1,500 items from Tyrolean producers; Salzburg 70; Carinthia 40; Vorarlberg 30; Upper Austria more than 20; South Tyrol more than 700 South Tyrolean brand products (MPreis regional).
- Own production: the group includes the bakery Therese Mölk, Alpenmetzgerei (meat) and T&G Tiroler Gemüse (mpreis.at).
Getting listed at MPreis
- Contact: we could not find a "become a supplier" page. mpreis.at has a "For our partners" section with delivery points, EDI rules and a logistics requirements catalogue (mpreis.at; logistics requirements), plus a general contact page (MPreis contact).
- EDI: orders (ORDERS) and invoices (INVOIC) run in EANCOM only through the eXite platform by EDITEL. Invoices can be settled centrally via Markant or directly via eXite (MPreis EDI).
- Barcodes: you need GTINs and GLNs from GS1 Austria (MPreis EDI; GS1 Austria).
- Regional fit: MPreis describes itself as a Tyrolean family business working closely with suppliers rooted in the region (MPreis regional). A regional story counts.
Already selling to MPreis?
See your MPreis listings, promotions and sell-out in one place.
Promotions at MPreis
| Element | How it works | Source |
|---|---|---|
| Flyer | Weekly flyer and a page of all products on promotion | MPreis flyer |
| App and channels | MPreis app, newsletter and WhatsApp channel | mpreis.at |
| Retail media | Brands can advertise with MPreis ("Werben bei MPREIS") | MPreis retail media |
Private label and sustainability
Own brands include M, Bäckerei Therese Mölk and Baguette (MPreis brands). MPreis has sold the organic line "BIO vom BERG" for 20 years (MPreis regional).
FAQ
How do I become a supplier to MPreis?
There is no public supplier form that we could find. Use the general contact page, and check the EDI rules and logistics requirements in the "For our partners" section of mpreis.at.
Where is MPreis based?
In Völs, near Innsbruck, Tyrol.
Do I need EDI to supply MPreis?
Yes. Orders and invoices run through the eXite platform by EDITEL.
Where does MPreis have stores?
279 stores, most in Tyrol, plus Vorarlberg, Salzburg, Carinthia, Upper Austria, Styria and South Tyrol.
How Sellva helps
Sellva tracks your MPreis listings, promotions, sell-out and field visits next to your national accounts, and Sellva Agent flags risks for your KAM.
Sources
- MPreis: about MPreis; imprint; regional; EDI; logistics requirements; contact
- MPreis: homepage; flyer; retail media; own brands
- NielsenIQ: Austrian retail 2025 (19 May 2026); Leadersnet: corrected 2025 shares (6 Apr 2026)
- GS1 Austria: WKO confirmation (3 Jan 2017)
This guide is based on public sources. Sellva is not affiliated with MPreis.