Selling to Intermarché: how to get listed

Updated: 14 October 2026

In short

Les Mousquetaires is a group of independent store owners behind Intermarché and Netto, France's third-largest grocery group with 17.5% of the market over the full year 2025. It is the share gainer of 2026 and is taking over 167 Auchan supermarkets as franchises from October 2026. It buys with Auchan and Casino through the Aura alliance. It also owns more than 50 factories (Agromousquetaires), so for many categories you compete with its own production. Local producers get in store by store through "Producteurs d'ICI".

Les Mousquetaires at a glance

Figure	Value	Source
Group sales 2025	€48.662 billion excluding fuel, +4.2%	L'Express Franchise, 22 Apr 2026
Intermarché and Netto 2025	€34.356 billion; 17.5% market share (full year 2025)	L'Express Franchise, 22 Apr 2026
Latest share	18.3% (15 Jun–12 Jul 2026), +0.4 point	Worldpanel, 31 Jul 2026
Points of sale	More than 4,300 (all banners); about 160,000 employees	AC Franchise, 24 Mar 2026
Own brands	35.2% of sales, target 40% by 2028	L'Express Franchise, 22 Apr 2026
Leadership	Thierry Cotillard, president of Société Les Mousquetaires; Gwenn Van Ooteghem, managing director of Intermarché	Assemblée nationale, 14 Jan 2026

How Intermarché buys

Aura Retail: a ten-year buying alliance of Intermarché, Auchan and Casino, formed in autumn 2024 (Echos Plus, 8 Jul 2025). The competition authority is reviewing it; comments closed on 6 March 2026 (Autorité de la concurrence, 9 Jan 2026).
Everest: at European level, Aura is part of Everest, an Amsterdam-based buying group with Edeka and Picnic that negotiates with the largest multinational suppliers (LSA; Autorité de la concurrence, 9 Jan 2026). The head of Everest was heard with the Mousquetaires leaders by the Assemblée nationale in January 2026 (Assemblée nationale, 14 Jan 2026).
ITM Entreprises is the Intermarché company that notified the Auchan joint venture (Autorité de la concurrence, 6 Jul 2026).
Agromousquetaires: more than 50 production units, 10,000 staff, €4.2 billion net sales in 2025, supplying about 3,023 Intermarché and Netto stores. It calls itself France's first private-label manufacturer (Les Mousquetaires, updated 29 May 2026).
Growth by acquisition: the group bought former Casino stores, took over 81 Colruyt stores and expects about 600 new or converted stores (L'Express Franchise, 22 Apr 2026). 167 Auchan supermarkets switch to Intermarché or Netto as franchises, held in A+Super, a company owned by Auchan Retail (Auchan Retail, 6 Jul 2026); about 40 started on 1 October 2026 and the last are due in May 2027 (Autorité de la concurrence, 6 Jul 2026; Europe Business News, 4 Oct 2026). In addition, Auchan sold 72 supermarkets outright to Mousquetaires store owners (ICI, 24 Sep 2026).

Getting listed at Intermarché

No public supplier form: we did not find a "devenir fournisseur" page on mousquetaires.com or intermarche.com. National brands negotiate with the group's buyers and, for the largest suppliers, through Aura.
Local producers: stores that sign the "Producteurs d'ICI" charter work with producers within 70 km; more than 7,000 producers and more than 1,000 stores took part in 2022 (Les Mousquetaires, 8 Jun 2022). The way in is the store owner.
Own-brand suppliers: with the own-brand share heading to 40% and its own factories, check whether your category is made in-house before you pitch own-brand supply.
Deadlines: agreements must be signed before 1 March (31 January from the 2027 round for suppliers under €350 million). See our France guide.

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Promotions at Intermarché

Element	How it works	Source
Loyalty card	Advantages earned in a calendar year must be used before 1 March of the next year	Consoglobe, 10 Feb 2026
Online and drive	Sales +13.3% in 2025	L'Express Franchise, 22 Apr 2026
Legal cap	Product-linked loyalty rewards count toward the 34% food cap	DGCCRF, 27 May 2025

Private label and sustainability

Own brands: 46 Mousquetaires brands (Les Mousquetaires), including Pâturages, Chabrior, Filet Bleu, Jean Rozé, Monique Ranou and Capitaine Cook, made 100% in France by Agromousquetaires (Agromousquetaires).
Farmers: 11,200 partner beef farmers (Les Mousquetaires).

FAQ

How do I become a supplier to Intermarché?

There is no public online form. National brands negotiate with the group's buyers or through the Aura alliance. Local producers start with the store owner, through the "Producteurs d'ICI" charter.

What is Aura?

The buying alliance of Intermarché, Auchan and Casino, formed in autumn 2024 for ten years. At European level it is part of Everest, an Amsterdam-based buying group with Edeka and Picnic.

Does Intermarché make its own products?

Yes. Agromousquetaires runs more than 50 production units and makes many of the group's own brands.

What happens to Auchan supermarkets?

167 of them become Intermarché or Netto franchises between October 2026 and May 2027. They stay owned by Auchan through a company called A+Super. Another 72 were sold directly to Mousquetaires store owners.

How Sellva helps

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