Value calculator
Estimate the impact of AI-powered workflows, smarter trade investment and better commercial decisions.
Adjust the figures to match your business. Everything updates instantly.
For this estimate, trade investment is capped at 35% of revenue: .
Lower-end assumptions Realistic target case Strong adoption and execution
Realization factors: 60% for repetitive single-role processes, 35% for cross-functional processes. Optimisation of key account and trade marketing investments by 3 per cent (conservative), 5 per cent (realistic) or 7.5 per cent (ambitious). Additional revenue upside potential of up to 0.5 per cent through broader market knowledge and data-driven recommendations. Modelled potential; results are not guaranteed.
Estimated annual impact
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— annual trade investment times — optimization potential equals —
Potential value recovered by improving how trade, marketing and key account investments are allocated, executed and measured.
Potential value from AI-powered workflows and reduced manual commercial work.
Potential upside from better commercial decisions, execution and market signals.
Where the value comes from
Estimates are based on the inputs and assumptions provided. Actual outcomes may vary.
Estimated potential based on selected assumptions. Actual results depend on adoption, implementation and business context. The realization factors and opportunity ceilings come from the smartNsales business case model.
Get a detailed smartNsales business case built around your commercial organization, including efficiency potential, trade investment optimization, commercial upside, ROI and payback.
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