Selling to Lidl Switzerland: how to get listed
Updated:
In short
Lidl Switzerland is growing fast (clear sales growth in fiscal year 2025, with organic sales up 11%), with more than 190 stores today and a target of about 300 by 2035. It buys from Weinfelden TG, where category managers coordinate with Lidl's international purchasing. More than half of its sales are Swiss products, it works with about 300 Swiss suppliers, and its new Swiss own brand Qualité Suisse already has more than 400 products: an opening for Swiss producers.
Lidl Switzerland at a glance
| Figure | Value | Source |
|---|---|---|
| Sales | Not published; clear growth in FY2025, organic sales up 11% | Moneycab, 31 Oct 2025; Lidl, 26 Mar 2026 |
| Stores | More than 190, target about 300 by 2035 (10–15 openings a year) | Lidl, about us; Moneycab, 31 Oct 2025; cash.ch, 26 Apr 2025 |
| Employees | About 5,000, with 2,000 new jobs planned | Moneycab, 31 Oct 2025 |
| Swiss share | More than 50% of sales; about 300 Swiss suppliers | Lidl, Qualité Suisse, Apr 2025 |
| CEO | Michael Kunz from autumn 2026, the first Swiss CEO | Lidl, 4 May 2026 |
How Lidl Switzerland buys
- Where: head office and buying in Weinfelden TG; distribution centres in Weinfelden and Sévaz (Lidl, about us; Lidl).
- Who: category managers analyse and develop the range, negotiate with suppliers, develop products, plan volumes and coordinate with Lidl's international purchasing organisation (Category Manager job ad, 7 Oct 2026). How Lidl buys in Germany: Selling to Lidl Germany.
Getting listed at Lidl Switzerland
- Contact: Lidl links to a "Kontakt für Lieferanten" form from its legal and compliance pages (Lidl compliance).
- Swiss producers: the Qualité Suisse own brand (launched May 2025 with more than 400 products) and the "klein aber fein" programme for small local producers (since 2015) are the clearest openings (Lidl, Qualité Suisse launch; lidl.ch, Qualité Suisse; Lidl, Swiss products).
- Small producers: "klein aber fein" has a public application form. The process has four steps: fill in the form and send it with five samples of your product; Lidl's purchasing and quality management review the products; purchasing agrees terms and volumes with you; the "klein aber fein" promotion starts and the products go on sale (Lidl, klein aber fein).
- Standards: suppliers are bound by Lidl's Code of Conduct; own-brand suppliers also by its Sustainable Purchasing Policy. In risky non-food and near-food supply chains, T1 producers must show recognised certifications: SA8000, amfori BSCI, SMETA 4-pillar or ILO Better Work for social standards, and environmental audits such as ISO 14001, BEPI, Higg FEM or STeP (Lidl supply-chain report FY25).
- Logistics: suppliers deliver shelf-ready pallets and cartons (Lidl).
Not listed at Lidl yet?
Tell us about your product and we'll tell you how to approach Lidl.
Promotions at Lidl Switzerland
| Element | How it works | Source |
|---|---|---|
| Main wave | Starts on Thursday: food plus some non-food (Wochenaktion, Super Wochenende, new products, "klein aber fein") | lidl.ch |
| Second wave | Starts on Monday: mostly non-food (e.g. Parkside) | lidl.ch |
| Flyer | PDF and WhatsApp | lidl.ch |
| Lidl Plus app | Weekly offers, personal coupons, digital flyer | Lidl Plus |
Private label and sustainability
Own brands include Qualité Suisse, Alesto, Silvercrest, Crivit and Parkside (Lidl newsroom). Qualité Suisse's Bio line follows Bio Suisse rules (Lidl, 26 Mar 2026). In fiscal year 2025, 100% of own-brand coffee was certified Rainforest Alliance, organic or Fairtrade where coffee is at least 5% of the product, and 100% of own-brand cocoa met these standards or the Fairtrade Cocoa Program where cocoa is at least 1% (report FY25).
FAQ
How do I become a supplier to Lidl Switzerland?
Use Lidl's supplier contact form, then work with the category manager in Weinfelden. Swiss producers have the best openings in Qualité Suisse and the "klein aber fein" programme, which has its own application form on lidl.ch: you send it with five samples, purchasing and quality management review the products, then terms and volumes are agreed.
Where does Lidl Switzerland buy?
In Weinfelden TG, where category managers coordinate with Lidl's international purchasing organisation.
How Swiss is Lidl's range?
More than 50% of sales are Swiss products, from about 300 Swiss suppliers.
When do Lidl promotions start?
The main wave starts on Thursday (food plus some non-food), the second wave on Monday (mostly non-food, e.g. Parkside).
How Sellva helps
Sellva tracks your Lidl listings, Thursday promotions and sell-out next to the other Swiss retailers, and Sellva Agent flags overlaps and risks for your KAM.
Sources
- Moneycab: Lidl expansion (31 Oct 2025)
- cash.ch: Lidl expansion plans (26 Apr 2025)
- Lidl: organic sales +11% (26 Mar 2026)
- Lidl: CEO change (4 May 2026)
- Lidl: Qualité Suisse launch (23 Apr 2025); Qualité Suisse on lidl.ch
- Lidl: about us; why Lidl is cheap; Swiss products; compliance
- Lidl: klein aber fein; application form
- Category Manager job ad (7 Oct 2026)
- Lidl supply-chain report FY25
- lidl.ch homepage; Lidl Plus; Lidl newsroom
This guide is based on public sources. Sellva is not affiliated with Lidl.