Selling to Conad: how to get listed

Updated: 13 October 2026

In short

Conad is a system of more than 2,100 independent store owners, grouped in five regional cooperatives and led by a national consortium in Bologna. It is Italy's number two by market share and the leader in supermarkets. The consortium is the central buyer and runs the Conad private label, Italy's largest. Decisions are more central than at Selex or VéGé, so the national negotiation matters most. There is no public "become a supplier" page.

Conad at a glance

Figure	Value	Source
Network sales 2025	€21.7 billion, +3.83%	Conad Annual Report 2025
Market share	14.86% of total Italian grocery; 23.78% of supermarkets (GNLC, 1 Jan 2026)	Conad Annual Report 2025
Stores	3,329 in 20 regions	Conad Annual Report 2025
Members	2,125 store-owner members (soci)	Conad Annual Report 2025
Logistics	62 logistics centres (5 hubs, 57 distribution centres), run by Conad Logistics	Conad, organisational model
Leadership	Mauro Lusetti, President; Francesco Avanzini, Director General	Conad Annual Report 2025

Group and banners

Level	What it is	Source
Consorzio Nazionale Conad (Bologna)	Steering body and central purchasing; marketing; Conad private label	Conad, organisational model; Conad contacts
Five cooperatives	Conad Nord Ovest, Conad Centro Nord, Commercianti Indipendenti Associati (CIA), Conad Adriatico, PAC 2000A. They act as regional distribution centres (ce.di.) and give members commercial, logistics and financial services	Conad Annual Report 2025; AGCM bulletin 6/2026
Store banners	Spazio Conad (76), Conad Superstore (266), Conad (1,249), Conad City (1,002), Margherita (278), Sapori & Dintorni (15), Tuday (43), Todis discount (316), plus PetStore Conad	Conad Annual Report 2025

PAC 2000A is the largest Italian retail cooperative, with €4.9 billion in sales in 2024 (Quotidiano Nazionale on Mediobanca, 31 Mar 2026).

How Conad buys

Central: the consortium negotiates with national and international suppliers for the whole system (Conad Annual Report 2025). The competition authority describes Conad's decision-making as highly centralised, close to a chain with its own stores (AGCM bulletin 6/2026).
Regional: each store is tied to one cooperative and its ce.di., which coordinates local commercial activity (AGCM bulletin 6/2026).
Alliances: Conad and Finiper are listed together as a buying alliance (17.05% share) (AGCM bulletin 6/2026). At European level Conad is part of AgeCore, with Colruyt, Coop Suisse, Eroski and, since January 2025, Kaufland (Conad Annual Report 2025).

Getting listed at Conad

Contact: we could not find a public supplier page or form. The consortium in Bologna lists only a general phone number (Conad contacts).
Private label: more than 800 partner companies make Conad-brand products, and 83% of the plants are in Italy. Conad runs a supplier rating system and inspections (Conad Annual Report 2025).
Regional work: after a central agreement, plan field work with each cooperative and its stores, because store owners run their own shops (Conad, organisational model).

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Promotions at Conad

Element	How it works	Source
Flyers	Per store, found through the store finder	conad.it stores and flyers
Bassi e Fissi	Hundreds of essential products at low, fixed prices	Bassi e Fissi
Loyalty	Carta Insieme and other Conad cards collect points for the miPREMIO prize catalogue	miPREMIO
App	HeyConad, which also carries the miPREMIO catalogue	miPREMIO; HeyConad

Private label and sustainability

Conad-brand products sold €6.5 billion in 2025 (+5.7%) and hold 33.8% of the supermarket channel (Circana, 2025), which Conad calls Italy's first private label (Conad Annual Report 2025). Lines include Sapori & Dintorni, Verso Natura and Percorso Qualità (conad.it). Conad publishes yearly sustainability reports (Conad).

FAQ

How do I become a supplier to Conad?

There is no public supplier form. Buying is led by the Consorzio Nazionale Conad in Bologna, which negotiates for the whole system; regional cooperatives then run supply to stores.

Who buys for Conad?

The national consortium acts as central buyer. Five cooperatives (Conad Nord Ovest, Conad Centro Nord, CIA, Conad Adriatico and PAC 2000A) run the regional distribution centres.

Are Todis and Margherita part of Conad?

Yes. Conad's 2025 annual report counts 316 Todis discount stores and 278 Margherita stores in its network.

How big is Conad's private label?

€6.5 billion in 2025, with more than 800 partner companies making it.

How do Conad promotions work?

Through store flyers, the Bassi e Fissi low fixed-price range, and the Carta Insieme loyalty card with the miPREMIO catalogue.

How Sellva helps

Sellva tracks your Conad listings, promotions and sell-out per cooperative and banner, plus your field visits to store owners, and Sellva Agent flags risks for your KAM.