Industry: Marketplace shoppers prioritise price, choice and availability
In short
A 2026 survey by Swiss Post and Ipsos of 1,050 Swiss online shoppers puts lower prices first among reasons for using marketplaces (77%). Selection and availability follow at 76% each. For product discovery, 30% of 16- to 24-year-olds use TikTok; online parcel tracking matters to 75% of respondents.
What it means for suppliers
- Review marketplace pricing, assortment breadth and product availability: these are respondents’ three leading reasons for buying on platforms.
- Consider TikTok for product discovery aimed at 16- to 24-year-olds, as 30% of this group use it to search for products.
- When coordinating online deliveries with retail partners, prioritise tracking and advance delivery notifications over same-day delivery.
- For returns, focus on reusable shipping packaging, clear conditions and free return options.
Key facts
| Retailer | Industry |
|---|---|
| Announced | |
| Categories | Clothing and accessories, Household and electronic appliances, Sports and leisure goods |
| Effective from | — |
| Source | handelsverband.swiss |