Industry: Prolonged summer heat delays demand for autumn ranges
In short
A prolonged hot summer delayed demand for autumn clothing and rain gear in September, while everyday essentials held up and drinks, ice cream and barbecue products saw strong demand. Swiss Retail Federation’s qualitative, non-representative member survey also reports smaller baskets and greater price sensitivity. The federation is calling for regulatory relief.
What it means for suppliers
- Separate FMCG demand planning from autumn non-food trends: everyday essentials remained robust, with strong demand for drinks, ice cream and barbecue products.
- Factor the reported price sensitivity and smaller shopping baskets into promotion planning.
- Differentiate forecasts for city-centre stores and shopping centres: respondents reported customer flows shifting towards air-conditioned centres.
Key facts
| Retailer | Industry |
|---|---|
| Announced | |
| Categories | Drinks, Ice cream, Barbecue products, Clothing, Footwear, Sporting goods, Outdoor products, Rain gear |
| Effective from | — |
| Source | swiss-retail.ch |