GTIN (EAN barcode)

The Global Trade Item Number is the unique number that identifies a product worldwide. The 13-digit version is printed as the EAN-13 barcode scanned at the checkout.

Why it matters

Retailers generally won't list a packaged product without a valid GTIN. It links your product to orders, deliveries and the retailer's sales data.

How it works

A company licenses a GS1 company prefix, adds its own item reference, and ends with a check digit, for a total of 13 digits (GS1).

In Switzerland

GTINs are licensed by GS1 Switzerland (GS1 Switzerland).