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Lidl news for suppliers

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  • Private label

    New pet food label Max & Mila’s World launches nationwide

    Lidl Schweiz has launched Max & Mila’s World with immediate effect in all Swiss stores, bringing its dog and cat food assortment under one private label. The range has three tiers: Basic, Advanced Care and Gourmet. Selected non-food products for dogs and cats will regularly supplement it through in-store promotions.

    Source: Lidl media release

  • Private label

    New packaging for Alesto nuts and dried fruit nationwide

    Alesto nuts and dried fruit are available immediately with new packaging and revised positioning in all Lidl Schweiz stores. The relaunched range includes natural and processed nuts, nut mixes and dried fruit. The brand now emphasises quality and conscious eating, supported by an omnichannel campaign.

    Source: Lidl media release

  • Supplier policy

    Driver self check-in introduced at Lidl Schweiz depots

    Delivery drivers now check themselves in at Lidl Schweiz distribution centres using a time-slot number. Delivery documents can be scanned at the terminal or uploaded beforehand by suppliers in Transportplanner. Driver lounges are already available in Weinfelden and Sévaz, with Derendingen following from mid-September 2026.

    Source: Lidl media release

  • Prices

    Permanent price cuts for 20 Swiss pork items at Lidl Schweiz

    Lidl Schweiz is permanently reducing prices on 20 Swiss pork products with immediate effect. The cuts cover everyday and barbecue items, including steaks, sausages and seasoned grilling bacon. The retailer cites continued excess supply in the Swiss pork market and says it is lowering retail prices before benefiting from lower purchase prices.

    Source: Lidl media release