Private label
Lidl: New packaging for Alesto nuts and dried fruit nationwide
In short
Alesto nuts and dried fruit are available immediately with new packaging and revised positioning in all Lidl Schweiz stores. The relaunched range includes natural and processed nuts, nut mixes and dried fruit. The brand now emphasises quality and conscious eating, supported by an omnichannel campaign.
What it means for suppliers
- Use the revised Alesto range and packaging as a nationwide benchmark for nuts and dried fruit at Lidl Schweiz.
- Align product proposals with the stated focus on quality and conscious eating, including nuts as sources of plant-based protein.
Key facts
| Retailer | Lidl |
|---|---|
| Announced | |
| Categories | Nuts, Dried fruit |
| Effective from | Immediately |
| Source | corporate.lidl.ch |
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