Denner news for suppliers
Earlier
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Two alcohol-free wines added to Denner's wine assortment
Two alcohol-free wines are now part of Denner's assortment, available from 1 October 2026 in selected stores and the Denner Weinshop. The listings are Le Grand Chavin Sauvignon Blanc 0% and Le Grand Chavin Rosé 0%, from southern French producer Pierre Chavin.
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New store concept reaches half of Denner's own stores
With the reopening in Schaffhausen on 25 September 2026, Denner's new store concept now covers 300 stores, half of its roughly 600 company-owned locations. Converted stores feature a larger fresh offer, clearer product presentation and marked promotional areas. Denner reports higher customer traffic and sales in these stores.
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Food rescue bags to roll out across Denner’s store network
The Denner Wundertüte will roll out from early November 2026 in greater Zurich, reaching all stores by mid-2027. Each food rescue bag will cost CHF 3.50 and contain at least 3 kg of food, including cosmetically imperfect fruit and vegetables and previous-day bread.
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Sales leadership passes to Alain Franz in a dual role
Alain Franz will take over Denner's sales division on 1 October 2026 while continuing to lead transformation. He succeeds Christian Staub, who is leaving at his own request and will support the handover until his departure. The dual role brings sales and transformation under one leader.
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New functional-food shelf rolled out across Denner outlets
Denner has introduced a functional-food shelf in all outlets with immediate effect. It combines protein bars, shakes and functional snacks with nuts, fruit and freeze-dried fruit. The range includes private labels, Barebells, Chiefs and Max Balance. All products on the shelf have a 20% discount from 3 to 9 September 2026.
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Departure of sales head Christian Staub announced at Denner
Christian Staub will leave Denner at his own request but remains head of sales and an executive board member until further notice. He is moving to a leadership role at another company. The search for his successor has begun, and he will ensure an orderly handover.
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Customer trials planned for robust potato varieties at Denner
Denner will offer free samples of robust potato varieties in selected stores in autumn 2026 and collect customer feedback. Positive responses would lead to consideration of a long-term listing. Denner and IP-Suisse co-finance the BFH-HAFL research project, which tests consumers’ acceptance of taste and appearance.