Industry: One in ten online retailers sees AI agents as a revenue channel
In short
The FHNW online retailer survey published on 9 September 2026 finds that 10% of respondents already consider AI-agent shopping relevant to revenue. Among the 473 online shop operators surveyed, more than half view visibility in generative AI as relevant, while almost three quarters lack an AI or agentic-commerce strategy.
What it means for suppliers
- Include visibility in generative AI systems in discussions with online retail partners: more than half of respondents consider it relevant to their business.
- Assess AI shopping agents as a sales channel, as 10% of surveyed retailers already consider them relevant to revenue.
- Check each retail partner’s AI plans before coordinating initiatives: almost three quarters of respondents have no AI or agentic-commerce strategy.
Key facts
| Retailer | Industry |
|---|---|
| Announced | |
| Categories | — |
| Effective from | Survey published on 9 September 2026 |
| Source | handelsverband.swiss |