Assortment
Customer trials planned for robust potato varieties at Denner
In short
Denner will offer free samples of robust potato varieties in selected stores in autumn 2026 and collect customer feedback. Positive responses would lead to consideration of a long-term listing. Denner and IP-Suisse co-finance the BFH-HAFL research project, which tests consumers’ acceptance of taste and appearance.
What it means for suppliers
- Treat the autumn sampling as a test, not a confirmed listing: positive customer feedback would prompt Denner to review long-term inclusion.
- For wider marketing, account for the stated requirements: consumer acceptance, minimum quality, consistent yields, grower confidence, sufficient seed potatoes and satisfactory storage performance.
Key facts
| Retailer | Denner |
|---|---|
| Announced | |
| Categories | Potatoes |
| Effective from | Autumn 2026 |
| Source | denner.ch |
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