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FMCG and retail trade fairs in Europe 2027

The trade fairs and conferences where food and drink brands meet European retail buyers in 2027: dates, cities and who each one is for. Checked against the organisers' sites on 22 October 2026.

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28 events

January 2027

  1. (buyers preview 12 Jan)

    Key event

    Marca by BolognaFiere

    IT Bologna · BolognaFiere

    Private labelPrivate-label producers and retail buyers

    The place to meet Italian retailers if you make private label. Book meetings before you go.

    Official site (opens in a new tab)Add to calendar

  2. Grüne Woche

    DE Berlin · Messe Berlin

    Food & drinkMainly consumers, plus trade visitors

    A big food show that is mostly open to the public. Useful to test products with German consumers, not to meet buyers.

    Official site (opens in a new tab)Add to calendar

  3. Sirha Lyon

    FR Lyon · Eurexpo

    FoodserviceFoodservice professionals and buyers

    For brands selling to restaurants and caterers, not supermarkets. Every two years.

    Official site (opens in a new tab)Add to calendar

  4. Key event

    ISM Cologne

    DE Cologne · Koelnmesse

    Confectionery & snacksSweets and snacks makers, retail buyers

    The key fair for confectionery and snack brands. Retail buyers from across Europe attend.

    Official site (opens in a new tab)Add to calendar

February 2027

  1. Fruit Logistica

    DE Berlin · Messe Berlin

    Fresh produceFresh produce trade

    For fresh fruit and vegetable suppliers.

    Official site (opens in a new tab)Add to calendar

  2. CGF Sustainable Retail Summit

    FR Paris · Maison de la Chimie

    ConferenceSenior retail and manufacturer executives

    A conference for leaders, not a selling fair. Good for network and sustainability topics.

    Official site (opens in a new tab)Add to calendar

  3. Wine Paris

    FR Paris · Paris Expo Porte de Versailles

    DrinksWine and spirits trade

    For wine and spirits brands.

    Official site (opens in a new tab)Add to calendar

  4. EuroCIS

    DE Düsseldorf · Messe Düsseldorf

    Retail techRetail, wholesale and IT (trade only)

    Retail technology. Useful to see what retailers invest in, not to sell products.

    Official site (opens in a new tab)Add to calendar

  5. Key event

    BIOFACH

    DE Nuremberg · NürnbergMesse

    OrganicOrganic producers and retail buyers

    The main fair for organic brands. Organic and supermarket buyers attend.

    Official site (opens in a new tab)Add to calendar

March 2027

  1. LZ Private Label Day

    DE Frankfurt am Main · re:mynd

    ConferenceGerman food retail and suppliers

    Lebensmittel Zeitung's conference on private label in German retail.

    Official site (opens in a new tab)Add to calendar

  2. ProWein

    DE Düsseldorf · Messe Düsseldorf

    DrinksWine and spirits trade (trade only)

    For wine and spirits brands meeting importers and retail buyers.

    Official site (opens in a new tab)Add to calendar

  3. GDI European Trend Day

    CH Rüschlikon · GDI Gottlieb Duttweiler Institute

    ConferenceRetail and consumer-goods management

    A one-day trends conference near Zurich. Good for networking with Swiss retail management.

    Official site (opens in a new tab)Add to calendar

  4. INTERNORGA

    DE Hamburg · Hamburg Messe

    FoodserviceOut-of-home and foodservice trade

    For brands selling to restaurants, hotels and catering.

    Official site (opens in a new tab)Add to calendar

  5. Cosmoprof Worldwide Bologna

    IT Bologna · BolognaFiere

    Beauty & personal careBeauty brands, distributors and retail buyers

    The main fair for beauty and personal-care brands.

    Official site (opens in a new tab)Add to calendar

April 2027

  1. Vinitaly

    IT Verona · Veronafiere

    DrinksWine trade (with a consumer side event)

    Italy's big wine fair. For wine brands meeting importers and retail buyers.

    Official site (opens in a new tab)Add to calendar

  2. LZ Health Day

    DE Cologne

    ConferenceFood retail, drugstores, health brands

    For brands in health, supplements and better-for-you categories.

    Official site (opens in a new tab)Add to calendar

May 2027

  1. Key event

    Cibus

    IT Parma · Fiere di Parma

    Food & drinkItalian food producers, international buyers

    Italy's big food fair in 2027, with a buyers programme. Every two years, alternating with TuttoFood.

    Official site (opens in a new tab)Add to calendar

  2. GASTRO CIRCUS

    AT Vienna

    FoodserviceAustrian hospitality and foodservice trade

    A new B2B event for the out-of-home channel in Austria, from the organiser of Alles für den Gast.

    Official site (opens in a new tab)Add to calendar

  3. World Retail Congress

    IT Milan · Marriott Hotel

    ConferenceRetail CEOs and executives

    A retail leaders' conference. For CEOs who want to hear where retail is going.

    Official site (opens in a new tab)Add to calendar

  4. SCORE! Swiss Conference for Retail & E-Commerce

    CH Zurich-Oerlikon · StageOne

    ConferenceRetailers, manufacturers, brands

    A Swiss conference on retail and e-commerce. Good for meeting Swiss retail people.

    Official site (opens in a new tab)Add to calendar

  5. Vitafoods Europe

    ES Barcelona · Fira Gran Via

    Health & supplementsNutraceutical and functional food trade

    For supplement and functional-food brands.

    Official site (opens in a new tab)Add to calendar

  6. Key event

    PLMA World of Private Label

    NL Amsterdam · RAI

    Private labelPrivate-label buyers from retail and wholesale (trade only)

    The largest private-label fair in Europe. Essential if you make or want to make retailer brands.

    Official site (opens in a new tab)Add to calendar

June 2027

  1. Free From Functional Food Expo

    ES Barcelona

    Free-from & functionalFree-from and functional food trade (trade only)

    For gluten-free, free-from and functional brands meeting retail buyers.

    Official site (opens in a new tab)Add to calendar

  2. LZ Supermarkt Stars

    DE Frankfurt · Palmengarten

    Awards & networkingGerman grocery retail

    German grocery retail's awards evening. Networking, not selling.

    Official site (opens in a new tab)Add to calendar

September 2027

  1. Key event

    Natexpo

    FR Paris · Paris Expo Porte de Versailles

    OrganicOrganic specialist and supermarket buyers (trade only)

    The French organic and natural products fair. Useful to reach French organic buyers.

    Official site (opens in a new tab)Add to calendar

October 2027

  1. Key event

    Anuga

    DE Cologne · Koelnmesse

    Food & drinkGlobal food trade and retail buyers

    The biggest food fair of 2027, every two years. Buyers from retailers worldwide; plan meetings weeks ahead.

    Official site (opens in a new tab)Add to calendar

November 2027

  1. Igeho

    CH Basel · Messe Basel

    FoodserviceSwiss hospitality and foodservice

    Switzerland's hospitality fair, every two years. For the out-of-home channel.

    Official site (opens in a new tab)Add to calendar

  2. Tech for Retail

    FR Paris · Paris Expo Porte de Versailles (Hall 7.2)

    Retail techRetail decision-makers and tech suppliers

    Retail technology and innovation. Mostly retailers and tech vendors, few FMCG brands. Dates announced by the organiser; check the site.

    Official site (opens in a new tab)Add to calendar

Dates not announced yet

Relevant events whose 2027 dates are not out yet. The dates shown are the last edition.

Not in 2027: SIAL Paris and Alimentaria (next in 2028), TuttoFood (May 2028), ZAGG (2028), Intergastra (Feb 2028), EuroShop (2029).

Prepare your fair

  1. Decide what the fair is for: new listings, meeting existing buyers, or seeing the market.
  2. List the 10–20 buyers you want to meet and book meetings 4–6 weeks ahead.
  3. For each buyer, prepare one page: current listings, last year's sales, agreed terms and open points.
  4. Bring one clear offer per buyer: what you want them to list or promote, and why it helps their category.
  5. Know your numbers: margin per product, minimum order and lead times.
  6. Have samples, price lists and product data sheets ready in the buyer's language.
  7. After each meeting, write down what was agreed and the next step the same day.
  8. Send a follow-up within 48 hours, with what you promised.
  9. Put every new lead and promise in one place, not in a notebook.
  10. Two weeks later, check what moved, and plan the next contact.

Get the 2027 calendar as PDF

Every fair on one printable page set, with dates, cities and our notes.

Meeting buyers at a fair? Walk in with every account's numbers, terms and last meeting in one brief.

See how Sellva prepares account meetings

Frequently asked questions

What is the biggest food trade fair in 2027?

Anuga in Cologne, 9–13 October 2027. It runs every two years; SIAL Paris runs in the other years (next in 2028).

Is there a big food trade fair in Switzerland in 2027?

No. ZAGG runs in even years and Igeho (Basel, 13–16 November 2027) is for foodservice. In 2027 the Swiss calendar is mostly conferences: GDI European Trend Day and SCORE!.

Which fairs are for private-label suppliers?

Marca in Bologna (13–14 January 2027) and PLMA World of Private Label in Amsterdam (25–26 May 2027).

Dates checked on the organisers' websites on 22 October 2026. Always confirm on the official site before booking. Sellva is not affiliated with these events.