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For every team

With Sellva, everybody wins.

A commercial plan passes through many hands. Leadership sets it, brand management builds it, key accounts negotiate it, trade marketing activates it and the field team makes it happen in store. Sellva gives every one of them the same picture, so nothing gets lost on the way.

CEO · CFO · Sales director

Set the ambition. Keep every negotiation inside it.

Put your top-line goals into Sellva and set the rules before the negotiation round starts. Key accounts plan within them, and you see early when a deal is heading outside the lines.

  • Company targets set top-down, in % or CHF
  • Strategic launches required in every negotiation
  • Trade spend limits with approvals and alerts
  • Rules a KAM cannot override, such as no six-packs for cash & carry

Brand · Category management

The volume you plan is the volume that gets negotiated.

When a launch planned at CHF 1 million is placed at half that, you should know the same week, not at year end. Sellva links the brand plan to what key accounts actually agree, and shows where trade money delivers a return.

  • Brand plan and negotiated volumes side by side
  • Gaps on launches flagged as they happen
  • Trade spend and return per activation

Key account managers

Win back your customer‑facing time.

Time with the customer is what moves the business, and admin eats it. Sellva prepares your meetings, keeps every agreement, listing and open point in one place and suggests the next step, so your days go to buyers, not spreadsheets.

  • Meetings and negotiations prepared in advance
  • Agreements, listings and conditions in one place
  • The Agent flags what needs your attention

Trade marketing · Activations

Out of Excel. Into one shared plan.

Every activation lives in one commercial calendar that sales, key accounts and marketing work on together. No more versions of the same spreadsheet travelling by email, and no task falls through the cracks.

  • One calendar for every activation
  • The right fields for each type, from samplings to price promotions
  • Tasks with owners, deadlines and reminders

Sales reps · Merchandisers

Proof from the shelf, straight into the system.

On the store visit, reps photograph the shelf, check that the layout is right and the activation is in place, and it all flows back into Sellva. Head office sees execution as it happens, not three weeks later in a report.

  • Store checks with photos from the phone
  • Layout and activation set-up confirmed in store
  • Gaps reach head office the same day

From capability to outcome

What changes with Sellva

Less manual work, faster answers and better commercial decisions across your entire team.

Work more efficiently

Let Sellva handle preparation, prioritisation and repetitive commercial work, so your team spends its time on customers instead of admin.

  • Meetings prepared in advance
  • Open actions never lost
  • The next step already suggested

Make better decisions

Combine internal performance data with market signals to decide where to invest, and see the reasoning behind every recommendation.

  • Profitability by channel
  • Trade investment return
  • A recommended next move

Automate reporting

From team updates to C-level reviews and board meeting preparation, turn live commercial data into the right report. Tailored to who you are presenting to, always built on current data.

  • One source, every audience
  • Always on current data
  • Ready to share

Sellva Agent

Your commercial brain. Working 24/7.

It knows your customers, products, agreements, activations and market. Ask it anything — or let it surface what matters before you even ask.

  • You ask → it answers
  • Something changes → it tells you
  • Something needs doing → it helps you act

See what changes for your team

A product demo walks you through Sellva team by team, from leadership to the field.