Market intelligence for FMCG brands in Switzerland
Enter your brand’s website. Our AI recognises what you make, finds your category and shows what the Swiss market looks like, from published figures with their sources.
What does your market look like?
Your website is enough. We read it, recognise your brand and your category, and pull the figures.
We read your website’s homepage once and store nothing. Privacy policy
What we understood
- Products
- Your category
How Swiss grocery retail works
3’352
Concentration of Swiss food retail (HHI, the Price Supervisor’s estimate; 3’000 in 2006)
The Price Supervisor cannot rule out that Coop and Migros hold a jointly dominant position.
CHF 638
A household’s monthly spending on food and soft drinks (6.2% of gross income)
−0.8%
Food and soft-drink prices, December 2025 against a year before
Recent Swiss retail news for your category
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Category figures
Every figure is published by the organisation named under it; we link to the source and say which year it refers to.
- ChocolateCHF 1’028 mSwiss makers’ chocolate sales in SwitzerlandChocosuisse
- Biscuits & confectioneryCHF 471.2 mSwiss biscuits and long-life bakery sold in SwitzerlandBiscosuisse
- Coffee202’000 tGreen coffee imported (about)Procafé, Federal Statistical Office (FSO)
- Beer4.72 m hlSwiss beer market, alcohol-free includedSwiss Brewers’ Association (SBV)
- Wine211.2 m litresWine drunk in SwitzerlandFederal Office for Agriculture (FOAG)
- Water & soft drinks993.6 m litresMineral water drunk in SwitzerlandSwiss mineral water and soft drink association (SMS)
- Dairy & cheese23.71 kgCheese eaten per person a year (provisional)Swiss Milk Producers (SMP), Swiss Milk Producers (SMP) / IDF
- Meat & charcuterie51.16 kgMeat supply per person a year (sale-ready; not all of it is eaten)Proviande
- Bread & bakeryCHF 2 bnYearly sales of Swiss artisan bakeries and confectionersSwiss bakers’ association (SBC), Federal Statistical Office (FSO)
- Fruit, vegetables & eggs209Eggs eaten per person a year, the first time above 200Federal Office for Agriculture (FOAG), Federal Statistical Office (FSO)
Where the figures come from
Only published figures we may quote: federal statistics (Federal Statistical Office, Federal Office for Agriculture, Price Supervisor) and the annual figures of the industry associations. We copy each figure as published, with its year and a link, and check them again every year. The AI only recognises your brand and your category; it never writes a figure.
- Chocosuisse: Schweizer Schokolade 2025: Absatz rückläufig – Umsatz steigt weiter opens in a new tab
- Biscosuisse: Rückläufige Mengen prägen die Schweizer Zuckerwaren- und Dauerbackwarenbranche opens in a new tab
- Procafé: Kaffeehandel Schweiz: Import, Preise & Konsum opens in a new tab
- Federal Statistical Office (FSO): Landesindex der Konsumentenpreise im Dezember und Jahresteuerung 2025 opens in a new tab
- Swiss Brewers’ Association (SBV): Braujahr 2024/25: Die Braubranche Schweiz vor grossen Herausforderungen opens in a new tab
- Federal Office for Agriculture (FOAG): Weinjahr 2025: Schweizer Weine behaupten sich bei rückläufigem Weinkonsum opens in a new tab
- Swiss mineral water and soft drink association (SMS): Mineralwassermarkt Schweiz: Kennzahlen opens in a new tab
- Swiss mineral water and soft drink association (SMS): Mineralwasser: Pro-Kopf-Verbrauch opens in a new tab
- Swiss mineral water and soft drink association (SMS): Erfrischungsgetränkemarkt Schweiz: Kennzahlen opens in a new tab
- Swiss mineral water and soft drink association (SMS): Erfrischungsgetränke: Pro-Kopf-Verbrauch opens in a new tab
- Swiss Milk Producers (SMP): Käsekonsum in der Schweiz wächst weiter opens in a new tab
- Swiss Milk Producers (SMP) / IDF: Milchwirtschaft 2026 opens in a new tab
- Proviande: Fleischangebot 2025 (Tabelle zur Medienmitteilung) opens in a new tab
- Proviande: Fleischangebot im Jahr 2025 erneut gestiegen opens in a new tab
- Swiss bakers’ association (SBC): Jahresbericht 2025 opens in a new tab
- Federal Statistical Office (FSO): Lebensmittelkette: Taschenstatistik 2026 opens in a new tab
- Federal Office for Agriculture (FOAG): Eierkonsum steigt stärker als Inlandproduktion opens in a new tab
- Price Supervisor: Schweizer Lebensmittel-Detailhandel: Ergebnisse der Marktbeobachtung opens in a new tab
- Federal Statistical Office (FSO): Haushaltsbudgeterhebung: Ergebnisse 2023 opens in a new tab
Questions
Is it free?
Yes. Enter your website and the figures for your category appear straight away, with no sign-up and no email.
What does the AI do with my website?
It reads your homepage once to recognise your brand and your category. Nothing is stored, and every figure comes from the published sources listed on this page, never from the AI.
Why is part of the page blurred?
It shows what we are building next for brands: shelf prices, promotions, private-label pressure and distribution gaps for your own brand. Leave your email and we will show you what Sellva can already do for you.
My category has few figures. Why?
Some categories, such as salty snacks or pet food, have no free public market figures in Switzerland. The market structure still applies.
Figures as published by the sources named; checked on 23 Oct 2026. Sellva is not affiliated with these organisations.