Built by FMCG people. For FMCG people.
We spent 30+ years working with brands and retailers.
We lived the spreadsheets, endless reporting, forgotten agreements, scattered information and last-minute buyer preparation.
So we built the platform we wished we'd had.
Only my predecessor knows which terms we granted this customer last year.
Head of Sales
For a single buyer meeting I open Excel, SAP, Teams, email and WhatsApp, and hope I forgot nothing.
Key Account Manager
I walk into annual negotiations with gut feeling while the buyer shows up with numbers.
Key Account Manager
Every season we start from scratch, nobody remembers exactly whether a mechanic worked last year.
Trade Marketing Manager
We pay for hundreds of secondary placements, but we never see whether they are actually in store.
Trade Marketing Manager
Nobody can tell me which channel really delivers margin after all conditions.
Controlling & Finance
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A product demo walks you through Sellva, from leadership to the field.