Industry: Retail growth diverges between online and physical stores
In short
Nominal Swiss retail sales are estimated to have grown by 1.2% in the first half of 2026. Swiss Retail Federation’s debit and credit card analysis puts online growth at 3.0% and in-store growth at 1.0%. In stores, food sales rose 3.8%, while non-food sales fell 3.3%.
What it means for suppliers
- Use separate sales benchmarks for online and in-store customers: estimated growth was 3.0% online versus 1.0% in stores.
- Separate food and non-food in sales planning for store-based customers: the estimates show food growth of 3.8% and a non-food decline of 3.3%.
Key facts
| Retailer | Industry |
|---|---|
| Announced | |
| Categories | Food, Non-food |
| Effective from | First half of 2026 |
| Source | swiss-retail.ch |