From complexity to clarity
Connect everything your commercial organization knows with what is happening in the market. Sellva turns fragmented data into intelligence that helps FMCG teams grow more, spend better and operate smarter.
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Swiss founders launch Sellva for FMCG brands
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One platform, built for FMCG
From complexity to clarity
Operational workspace
All accounts, agreements, listings and commercial activity in one place.
Plan every activation in one shared commercial calendar.
Track execution in the field and immediately spot gaps.
Keep teams aligned while AI helps prioritize the next action.
Intelligence layer
Combine internal data with external market signals.
Turn commercial data into management-ready reports automatically.
Plan, allocate and track every commercial investment across customers, channels and activations. Understand where your money goes and what delivers a return.
An always-on commercial intelligence that monitors your business, surfaces what matters and helps your team act.
For every team
From leadership to the field, every team that touches the commercial plan works from the same picture.
See what changes for each teamMarket signals
Sellva combines your internal commercial knowledge with external data providers and millions of market signals, from retailer prices and promotions to catalogues, assortments, launches and social activity, to surface what matters and recommend where to act.
What Swiss retailers announced, and what it means for brands. Updated every morning.
For prescription-medicine suppliers, demand remains high for GLP-1 weight-loss treatments and medicines for rheumatic diseases.
Source: Galenica media releaseBeverage suppliers should check whether the planned thresholds would exempt them from the new packaging notification duty.
Source: State Secretariat for Economic Affairs (SECO) media release
For Migros Daily Salat Caesar mit Pouletbrust & Grana Padano, check use-by dates of 15–17 October 2026.
Source: foodaktuell.chWe connect business intelligence and market signals to help brands grow more, spend better and operate smarter.
We spent 30+ years working with brands and retailers.
We lived the spreadsheets, endless reporting, forgotten agreements, scattered information and last-minute buyer preparation.
So we built the platform we wished we'd had.
Only my predecessor knows which terms we granted this customer last year.
Head of Sales
For a single buyer meeting I open Excel, SAP, Teams, email and WhatsApp, and hope I forgot nothing.
Key Account Manager
I walk into annual negotiations with gut feeling while the buyer shows up with numbers.
Key Account Manager
Every season we start from scratch, nobody remembers exactly whether a mechanic worked last year.
Trade Marketing Manager
We pay for hundreds of secondary placements, but we never see whether they are actually in store.
Trade Marketing Manager
Nobody can tell me which channel really delivers margin after all conditions.
Controlling & Finance
Company revenue example
CHF 20M
Annual revenue
Commercial & trade investment managed
CHF 2–3M
Typically 10–15% of revenue invested in trade, promotions and commercial activities
Potentially inefficient spend
CHF 150K+
Can underperform or deliver limited ROI due to lack of visibility and coordination
Value of a 5% improvement
CHF 125K+
A 5% improvement on CHF 2.5M of trade spend can have a significant EBITDA impact
From data to real impact
Sellva gives FMCG commercial teams the visibility and intelligence to improve how millions in revenue and trade investment are managed, while removing hours of manual work.
See what this could mean
for your business in 2 minutes.
Questions & Answers
Everything you need to know about Sellva, onboarding and how it fits into your existing commercial setup.
Sellva powers AI-driven commercial operations for FMCG brands. It brings key account management, activations, trade investment, execution and market signals into one connected commercial platform, with AI helping teams prepare, analyze and act on their commercial data.
No. Sellva is built specifically around FMCG commercial workflows. It can work alongside your existing CRM and ERP while adding the account planning, activation, execution and intelligence capabilities commercial teams often manage across spreadsheets and disconnected tools.
No. Sellva is designed to work with your existing commercial ecosystem rather than forcing you to replace it. Data from existing systems and files can be connected and made useful inside one commercial platform.
Yes. Existing activation plans, account information, agreements and other commercial files can be brought into Sellva, reducing the need to rebuild your processes from scratch.
Sellva Agent uses the commercial knowledge available in your workspace to help prepare meetings, surface relevant information, structure follow-ups, identify opportunities and generate recommendations.
Sellva combines your internal commercial context with external data sources and market signals such as retailer prices, price changes, promotions, catalogues, assortments, new listings, product launches, social media activity, availability and third-party market data to identify developments relevant to your business.
Sellva is built for FMCG commercial teams, including Key Account Managers, Heads of Sales, Trade Marketing teams and others involved in planning, negotiating, investing and executing with retailers.
You do not rebuild your commercial operation to use Sellva. We start from the data and tools you already have: existing Excel files, agreements, activation plans and other commercial documents can be imported, and where applicable Sellva connects to the systems you already treat as your sources of truth. AI structures and organises what comes in, and your team validates it before it enters the workspace, so you stay in control of what is kept. The aim is for you to have your platform ready under 10 minutes.
Commercial data security is a core requirement of the platform. Sellva is designed with enterprise-grade access controls, secure data handling and modern cloud infrastructure.
Sellva is sized to your revenue, key accounts and team, and starts with a business case and a 3-month Proof of Value. Smaller teams can get started for free with Sellva Light.
Still have questions?
See how Sellva could fit your commercial organization.